Archives

Products & Services — Comments Off on Training Seminars
01
Dec 10

Training Seminars







Example 1: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mrs. McClendon:

We are offering a new customer service seminar, Level II Training, next session. All of your employees who completed Level I Training are eligible to attend. Level II will build on the customer service techniques covered in Level I, and move into more difficult customer service issues.

Please let us know if any of your employees are interested in attending.

Sincerely,

Example 2: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Slovic:

As a business owner, you realize the importance of strong presentations in securing new clients. Unfortunately, most people, even your star employees, rarely feel comfortable speaking before a large audience of potential clients.

That’s why on June 3 we will begin a week-long seminar on Effective Presentation Planning. We will cover all aspects of presentation tips and techniques—including: the initial planning stages, what materials are most effective to use during the presentation, and how to command attention from a group.

Every day students attend group lectures and then break up into smaller classes. On the last day of the seminar, students make their own presentations, so they see how to put the skills they’ve learned into practice.

Please call 555-555-5555 to register members of your company. We believe your employees and your company will see immediate results from participation in this seminar.

Sincerely,

Example 3: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Pasteur:

The Oxford Group once again presents its annual management/employee relations seminar.

As you will see on the enclosed brochure, we are following the same basic training pattern as the last session, except that we will focus on written communications. We have added more information on this topic based on comments we received from previous conference attendees.

I understand you have recently added three new management trainees. Please call me if you would like one or all of them to attend. We can help you turn them into managers that work with your employees, not against them.

Sincerely,

Example 4: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Olivers:

We are pleased you have decided to use Burgundy Banking Systems. We would like to offer your employees an advanced systems operations class on the weekend of October 19th.

We will cover how to perform daily systems management, how to run routine system checks, and how to update the system to meet your specific bank’s needs.

Class enrollment is limited to six. Please call (800) 555-5555 for more information.

Sincerely,

Example 5: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Constanza:

We are offering a Successful Sales Techniques seminar. This seminar is similar to the one presented in February. Since I remember you mentioning you wanted to send two other employees to the February seminar, and so I thought I would offer you two slots before the seminar’s enrollment closed.

I hope to see your employees at the upcoming seminar. If they are as enthusiastic as Emilio and Jeff were, they are sure to be the stars of our class.

Yours Truly,

Example 6: Training Seminars

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Thomas,

In today’s business world, providing outstanding services to your customers is essential to keeping your competitive edge.

As part of our commitment to you, we’re pleased announce a series of customer service seminars for our valued customers. All seminars in the series are being offered free of charge to current customers. Briefly, these programs are designed to help you:

• Recruit new clients and users
• Maintain and enhance your current base of clients
• Exchange ideas and network with others in your industry

Our next seminar is described in detail on the enclosed brochure.

To register, call today. Seating is limited. We purposefully kept the number of attendees at each seminar low so that we can answer questions and provide personalized service in response to your concerns.

Sincerely,

Products & Services — Comments Off on Support & Maintenance Classes
01
Dec 10

Support & Maintenance Classes







Example 1: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Daniels:

Thank you for your purchase of Phoenix Network software.

We would like to offer you the opportunity to attend our network maintenance class June 8-10. We cover many aspects of how to troubleshoot your own system. A class schedule is enclosed.

Please call us by the end of the week if you would like to sign up any of your employees.

Sincerely,

Example 2: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Ashebury:

We are offering an installation and maintenance class for the DU-94 that your company has recently purchased. Any employees with a Machine Class I rating are eligible to attend. We would also consider a Machine Class II rating if they are close to their Class I license.

Having employees certified in installation and, particularly in maintenance, will help to lower your maintenance costs over the years. Please call or fax in any registrants you may have in your company.

Sincerely,

Example 3: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Robbins:

Kneelson & Levitz is offering support services classes for our Mofton 5. The classes are designed to guide the employees through the variety of support services our company provides. We will be covering the following areas:

• Using the support software—We will cover 101 tricks to let our software do your troubleshooting for you.

• Navigating the automated phone help line—We’ll help you find exactly what you’re looking for when you call our technical support number, including a real person.

• Accessing our web site—We show you how to use the Internet to find the latest troubleshooting tips and software upgrades.

You can enroll a maximum of five employees per class. Registration forms are due April 1. We look forward to hearing from you.

Sincerely,

Example 4: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Gaynor:

We are offering advanced maintenance classes for the A-130 loaders the first weekend of November. As you use such loaders in your operations, I thought you might be interested in sending a few of your mechanics.

Look over the enclosed seminar schedule, and let me know if you have any mechanics you feel would benefit from these training classes.

Yours Truly,

Example 5: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Wellington:

We are offering a beginning electrical maintenance class for the K-1000. At the last industry meeting, you expressed some interest in sending three candidates through our program.

The classes are Mondays and Wednesdays, from 7:00 p.m. until 9:00 p.m. They cover performing the routine electrical maintenance necessary on the K-1000s, as well as troubleshooting many of the minor system problems that occur. Class graduates are certified as K-1000 electrical technicians, Level III.

Sincerely,

Example 6: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Rourke,

As a service to our most valued customers, we are making available for a limited time a series of training classes for the support and maintenance of our equipment. These classes will instruct participants on the basics of installation, maintenance and repair on our entire line of equipment. They will be held on Mondays from 8:00 a.m. to 6 p.m. at our central manufacturing facility.

If you are interested in attending or in having any staff members attend, please let me know at your convience. My number is (555) 555-5555.

Sincerely,

Products & Services — Comments Off on Substituting Product
01
Dec 10

Substituting Product







Example 1: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Horn:

We received your order for the Power House pressure washer. Unfortunately, we no longer carry Power House products. However, we are happy to exchange your model with our MacKenzie 1000 pressure washer.

The MacKenzie model is of comparable price and quality. Like the Power House, it features an easy grip trigger handle and an adjustable pressure release valve. Both washers can generate up to 200 pounds of pressure. The MacKenzie costs $259, just $10 more than the Power House.

Please call our customer service line at (800) 555-8000 to change your order.

Sincerely,

Example 2: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Paisano:

We are unable to fill your order for a Trail Rider Rock Eater bicycle. The Rock Eater model was discontinued in June of this year. However, we do offer the Mud Hound as a substitute.

The Mud Hound is the other mid-priced model in our line. It features a red aluminum alloy frame, 21-speed grip twist gears, a comfort seat, and front-fork dual shock absorbers. And it costs the same as the Rock Eater — $329.

To order the Mud Hound today call (800) 555-7825. We appreciate your business. See you on the trails.

Sincerely,

Example 3: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Bollin:

We are sold out of the Caltech ZR-2000 infrared security camera you ordered. Caltech is ironing out some production problems, and we don’t anticipate another shipment from them until early next year.

As a replacement, we recommend a similar infrared security camera, the Vista LRX. The LRX is a camera Vista recently developed to compete with Caltech’s ZR-2000. They are comparable in quality with the major difference being that Vista’s model is slightly smaller and costs $100 less than the Caltech.

If you would like to order a Vista camera, please complete and return the enclosed order form. Thank you for letting us serve your security needs.

Sincerely,

Example 4: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Stewart:

Thank you for your interest in our tennis rackets. We regret to inform you we no longer make the aluminum Net Minder racket you requested. We have converted our entire line of rackets to graphite frames.

The Professional Tennis Association called graphite, “the wave of the future in racket technology,” and we agree. Graphite frames have the advantage of being lighter and stronger than metal frames, an important combination for the serious tennis athlete.

We have enclosed a current catalog. The model closest in price to the Net Minder is the Ace, which sells for $69.99. The Ace is one of our best-selling rackets. Our customers appreciate its extra large sweet spot and built-in shock absorbers.

Call (800) 555-3882 to order today!

Sincerely,

Example 5: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Swain:

We have received your order for Easy Books 2.0. We no longer distribute the 2.0 version, therefore we have shipped you our upgraded version, Easy Books 3.1.

Easy Books 3.1 has the same easy-to-follow guidelines that make even the novice bookkeeper seem like a pro. The upgraded version also has tax tips, 30 different types of pre-formatted invoices, and an index of 200 commonly asked questions answered by the top accountants in the country.

We are confident you will be pleased with Easy Books 3.1. If you have any questions, please call us at (800) 555-2994.

Sincerely,

Example 6: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mitchell,

Thank you for your recent order. Unfortunately, we no longer carry the Techtaun Model 12A product line.

You may be interested in the Brocktech 4000 series model line. Although it does not have the same specifications, it does have many of the same features as the model you ordered.

Call us at 800-555-5555 if you would like to change your order. Thank you for your interest in our company.

Sincerely,

Products & Services — Comments Off on Refferal to Another Company
01
Dec 10

Refferal to Another Company







Example 1: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Reisling:

Thank you for your inquiry about our catering company. Unfortunately, we cannot provide the services you requested. We make party trays, deli platters, and sheet cakes, but we are not a full service caterer.

I recommend you try Weinstein Caterers. They do a great job with large receptions like the one you are planning.

Sincerely,

Example 2: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Donnell:

We are unable to fill your order for a black leather saddle bag for your Flyer 5000. We are a wholesale distributor of motorcycle parts and accessories.

We do supply the accessory you are looking for to Jake’s Cycle Heaven on 9900 South Brigade in Lakeview.

We appreciate your interest. Keep riding.

Sincerely,

Example 3: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Tate:

We appreciate your interest in our typewriters. Unfortunately, we only carry antique models. Our main business is from antique dealers, movie prop directors, and people sentimental for manual typewriters.

Rocky Mountain Office Machines carries most ACS model word processors, including the ACS 500 that you mentioned. They also have an outstanding repair service. Call June at 555-5200 for additional information.

Sincerely,

Example 4: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Berryman:

We do not carry the hydraulic lift gate you wish to purchase. We specialize in hydraulic handicapped access lifts. However, Lake Truck Supply has an extensive line of hydraulic truck accessories. They are located just off of I-95 on 3880 Mill Street in Georgetown. Their phone number is 555-0183.

Sincerely,

Example 5: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bellam:

Although we appreciate your interest in Vista Hills Vacuum Co., we regret to inform you we are unable to repair your Clear Air 2000. We sell over 60 different kinds of vacuum cleaners, industrial and domestic, but do not offer repair services.

I highly recommend Taylor’s Vacuum and Supply for your service needs. They do a great job helping us make sure our vacuums are in top shape. You can call Shirley Taylor, their repair person, at 555-2545.

Good luck with your repairs. If you ever need a new vacuum, we would be happy to serve you.

Sincerely,

Example 6: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Ehrlichmann,

Thanks for the order. We appreciate your interest in our company, but we no longer produce this type of equipment.

You may be interested in the Overland Company. They have recently introduced a product line, that has been receiving a lot of positive attention in the media. We have worked with them in the past and can attest to their quality.

Overland can be reached at 555-555-5555 and they will be happy to tell you about their products. Thank you for your interest.

Sincerely,

Products & Services — Comments Off on Recall of Product
01
Dec 10

Recall of Product





Example 1: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mays:

We are recalling all 1996 Millenium models to adjust the rear-door locks. We have discovered the current child safety mechanism may accidentally disengage.

Our dealership will put a clamp on each rear-door lock safety mechanism to ensure our child safety locks are up to our high safety standards. The process takes less than half an hour.

According to our records, you purchased a 1996 Millenium 500 from Newsome Trace in Dallas. If you are in the Dallas area, please take your Millenium back to Newsome for the specified adjustment. If you live elsewhere, our customer service department will help you locate the nearest dealership. Their number is (800) 923-AUTO.

Sincerely,

Example 2: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Giuliani:

We have had several reports of arms detaching from Huggable Judy dolls. Although no injuries have resulted, there is the potential a child may choke on the detached arm. As a precautionary measure, we are recalling the line.

Please ship your Judy doll C.O.D. to Judy Recall, 8853 Beecher St., Washington, D.C. 30016. We will refund the purchase price within two weeks.

Your child’s safety is our priority. We appreciate your cooperation.

Sincerely,

Example 3: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Vanderwall:

According to our records you own a Coretech Handy Cam video camera. This is to notify you of a recall in progress to repair a defect in the Handy Cam’s lens seal.

Problems have been reported with the lens seal coming loose. A loose seal can allow dust particles to enter the camera housing and damage internal mechanisms. We will remove the old rubber seal and replace it with a sturdier one free of charge until January 1, 2000.

Please call our customer service representatives at (800) 555-CORE to locate your nearest authorized Coretech repair service center. This letter acts as your payment voucher.

Sincerely,

Example 4: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Martinez,

Due to a previously undetected defect in the central drive assembly of our 2000 Series, we are recalling the entire line. While this defect does not pose any serious safety hazard at this time, it is felt the best course of action is to recall all units and replace them with the 2100 Series.

A local company representative will be contacting you within the next two weeks to arrange for the removal and transport of your 2000 Series to our central manufacturing facility. In the meantime, please cease all use of the 2000 Series unit.

If you have any questions or concerns please do not hesitate to contact our office at (555) 555-5555. Thank you for your cooperation.

Sincerely,

Products & Services — Comments Off on Product Service/Change
01
Dec 10

Product Service/Change







Example 1: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bowers:

Our customers said they needed more time to do their banking. We listened.

Beginning January 1, we are extending our evening teller service hours to 8:00 p.m., Monday through Friday. That’s two extra hours each day to service all your banking needs— from withdrawals, deposits, to cashing checks and balance inquiries.

This is just another way we are working to make Lake Bank your bank.

Sincerely,

Example 2: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Matlock:

We have a new member of the family! We are pleased to introduce Family Tree Genealogy 2.0. This heir to Family Tree Genealogy 1.0 provides a faster, easier way to chart your family tree.

With our new pull-down menus, you can go anywhere within the program or within an existing tree at the click of a mouse. A new section on coats of arms contains a database of more than 2,000 family crests. You can even design your own! Family Tree Genealogy Software 2.0 also includes a guide to genealogical research by one of the foremost genealogists in the world, Peter Luskin.

This is the best genealogical software available today. To order the upgrade, please complete and return the enclosed card with your payment of $39.99. Thanks for making Family Tree Genealogy 2.0 part of your family!

Sincerely,

Example 3: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Janson:

There’s no better time cool it down than right now at Swonke Automotive. Throughout May recharge your air conditioning system for just $58.95, a savings of more than 25 percent off our regularly advertised price.

Get a jump start on the summer heat!

Sincerely,

Example 4: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Randolph:

Has “Old Man Winter” stopped you in your tracks? Never fear, Protemp is here! We are pleased to announce a house brand of antifreeze in addition to the three major brands we distribute. Developed by our own chemists and tested for more than two years, Protemp is a specialized high performance antifreeze.

Protemp protects engines running primarily in extremely cold conditions (from 30¡ to -40¡ degrees below zero). Snowplows and snowmobiles will benefit from using Protemp.

If you have cold weather machinery, Protemp will work for you. Call (800) 555-3903 for more information.

Sincerely,

Example 5: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Holden:

The food you’ve enjoyed for over 12 years at our restaurant is coming to your parties, receptions, conventions, meetings, and events.

The Brittany Restaurant now offers full-service catering. From tablecloths and glasses to beverages and some of the best food in Vermont, we do it all. And we’ll do it for the reasonable prices you’ve come to expect from The Brittany.

Chef Sandra Couret has created an exciting menu, including traditional favorites like chicken cordon bleu and veal oscar and new sensations like Satay chicken and Vietnamese fish cakes.

Call The Brittany at 555-2985 to see how we can spice up your next event.

Sincerely,

Example 6: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Marshall,

The enclosed brochure details some changes in the specifications of the our 2000 product series.

Briefly, due to increased government regulations, the roller wash system has been re-configured to be completely enclosed. This prevents any system waste water from leaking into the press room and/or the water system.

To discuss how you might incorporate this system into your current line and the benefits of doing so, please call me today. As always, the consultation is free of charge. There is no obligation of any kind. We want to ensure your system is the most efficient and profitable available.

I look forward to hearing from you.

Sincerely,

Products & Services — Comments Off on New Services
01
Dec 10

New Services






Example 1: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Salcedo:

We value your patronage at The Pampered Pup Grooming & Kennel Kingdom. We want you to know about our new organic grooming and kennel meal services.

Our organic grooming service features all natural pet shampoo and flea dips, while our kennel will now offer organic dog food.

The enclosed gift certificate is good for a free grooming or overnight stay. Both you and your pet will notice the difference.

Yours Truly,

Example 2: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Albertson:

Quality Computers is pleased to offer a new on-line help service: Virtual Advice.

Point your browser to http://www.qualitycomputers.com. Click on the HELP ME!! icon to access the Virtual Advice Support Exchange. Type in your question or concern and our on-line assistants will come to your rescue. You can download a transcript of the entire session for future reference.

No more trying to hold the phone and read message screens. No more having to have the software support specialist try to guess what keys you might be hitting in the wrong order. Thanks to this new system, you will be able to get detailed, accurate help.

Thank you for choosing Quality Computers. We hope you enjoyVirtual Advice.

Yours Truly,

Example 3: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Honeychurch:

K-9 Trainers is pleased to offer a new training service for your dog: search and rescue techniques.

Clive Crowley, a member of the state park search and rescue team, has agreed to offer his services to our training center. He will teach a series of classes, beginning with basic search and rescue techniques.

Enclosed is a tentative class schedule. We hope you will attend.

Sincerely,

Example 4: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Regatti:

Dwyer’s is pleased to offer a new service — telephone ordering. With a phone-in account you’ll be able to order office supplies for delivery right over the phone. To be eligible for this service, come to our downtown location at 1414 O. P. Jones Blvd. and fill out an application.

Dwyer’s is proud to make this service available.

Yours Truly,

Example 5: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jones:

We’ve got some news of interest to you. We’ve added a 24-hour technical support line and page on the World Wide Web to better meet your support needs.

For a minimal annual enrollment cost, we will provide your company with up to 12 months of unlimited access to both our technical support line and web site. The enclosed brochure will tell you more about this exciting new program.

If you are interested give me a call today, or simply fill out the enclosed enrollment form and mail it back to us in the postage-paid envelope. We look forward to hearing from you.

Sincerely,

Products & Services — Comments Off on New Product Line
01
Dec 10

New Product Line







Example 1: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Julie:

The Holly Shop will release a new line of bath items early next month. It will include scented soap, bath oil beads, bath crystals, body powder, body lotion and floating candles. We have decided to use Victorian floral tins for packaging.

I am sending you a sample set (gardenia, sandalwood and rose) for your review. We’d like to know what you think of them. Specifically, we are interested in how well you think they might sell in your boutique.

Thanks for the help, Julie. We are excited about this new line, and think you will be, too.

Sincerely,

Example 2: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jenkins:

We are pleased you are using Colette’s for your catering needs. In addition to our standard dishes, which you will find in the enclosed menu, I would like to tell you about our new line of organic vegetarian dishes.

We now offer meatless cuisine such as eggplant parmigiana, made with organically grown eggplant and goat’s cheese; vegetarian kabobs, featuring green and red peppers, pineapples and mushrooms glazed in either an organic honey sauce or a garlic and basil butter; and an astounding array of leafy greens and spinach salads. And of course, we are featuring vegetarian hors d’oeuvres and sinfully rich desserts!

In the past you have had difficulty ordering appropriate meals for some employees who are strict vegetarians. I hope this will make catering your office meetings both a bit easier and tastier.

Sincerely,

Example 3: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Pullman:

Lafayette’s is proud to offer a new line of French doors.

From the simple and utilitarian Gregory model, to the high-arched slope of the Estelle, we think you will agree these are extraordinary designs. They are all made with the same attention to quality for which Lafayette’s is famous.

I have noticed the cherry, maple and natural doors in our lines have been selling well for you. Would you like a Gregory in natural, a Heather in maple and an Estelle in cherry for a test run? I’ll be happy to ship them to you free of charge.

Let me know!

Sincerely,

Example 4: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Delacroix:

In our last conversation, you mentioned the possibility of returning your copier and renting a newer model with more sorting trays. I think I have found just what you are looking for.

We are offering a new line of copiers, The Sorter Specialists. The 9300-GK of this line (on page 3 of the enclosed brochure) would suit your needs. It features a revolutionary floating tray design — the trays are arranged in a double row and replace each other, thus allowing for twice as many proposals to be copied.

We can arrange a one-week trial to give you an idea of the 9300-GK’s capabilities.

Sincerely,

Example 5: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Mink:

Grant’s Custom Car Alarms is pleased to offer a new line of alarms — The Cop Connection.

In conjunction with regional law enforcement, we have developed a remarkable system. Each car is fitted with a special transmitter keyed to the police emergency band. When a vehicle is burglarized, the transmitter automatically alerts the local police.

We can arrange a demonstration of this amazing new alarm system if you wish. This alarm system is going to sell. Don’t miss the opportunity to be our only licensed dealer in the area. Give me a call.

Regards,

Example 6: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Callahan,

We are proud to announce the introduction of the newest addition to our family of quality products. The DHP-100 Series boasts the latest advances in technology. It is user-friendly, fast and efficient. But, best of all it is economical.

For more information or a complete demonstration please call (555) 555-5555. Mention product code DHP-100 and receive 10 percent off your next order.

Sincerely,

Products & Services — Comments Off on Available Products & Services
01
Dec 10

Available Products & Services







Example 1: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Zellerman:

Caladium Florists is pleased to offer the following floral selections:

• Tropical House Plants
• Night Blooming Flowers
• Fresh Cut Domestic Flowers for Arrangement
• European Plant Gardens
• Bonsai
• Hard-To-Find Exotics

And if you want something extra to compliment your floral selection:

• Fruit & Cheese Gourmet Baskets
• Porcelain and Blown Glass Figurines
• Hand Crafted Wind Chimes
• Crystal Sun Catchers
• Balloon Bouquets

We offer local and worldwide delivery on all orders. Just call us at 385-CALA or come visit us at 4927 Arbor Circle.

We look forward to seeing you!

Yours Truly,

Example 2: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Cartwright:

Thank you for your interest in Bead’s Glass Repair. As you will see in our brochure, we offer reasonable pricing and guarantee our quality workmanship. Allow me to briefly list our services for you.

Auto Glass Repair, Replacement, and Installation:

Repair of
-Rock chips
-Cracked T-tops & sunroofs

Replacement and Installation of
-Truck sliders
-T-tops & sunroofs
-Windshields
-Back & side glass
-Tinting

Commercial Glass Repair, Replacement, and Installation:

-Store front glass
-Tempered & insulated glass
-Mirrors & mirrored walls
-Window glass
-Reflectorized glass

Residential Glass Repair, Replacement, and Installation:

-Window glass
-Glass walls
-Mirrors & mirrored walls
-Beveled glass
-Furniture tops
-Custom shower units
-Patio & sliding glass doors
-Reflectorized glass

Please feel free to call me if you have any questions.

Sincerely,

Example 3: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Donahue:

At Artistic Expressions, we offer a selection of more than 300 frames and 800 mattes from which to choose. You will find wood, metal, and shadowbox frames in a variety of styles and colors, ranging from the homey to the elegant. Our mattes range from a beautiful cream brocade-on-matte-board to an electrifying bright blue gloss matte.

Our first-rate staff has 15 years combined experience in framing:

• Original Paintings
• Photographs
• Prints
• Needlework
• Collections & Memorabilia
• Degrees & Certificates

We invite you to visit us at 1422 Hillcrest. Bring the treasured photographs of your great grandparents.

Regards,

Example 4: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. and Mrs. Williams:

Welcome to Belle Plaine. We are delighted you chose our city as your new home. We trust you will love living here as much as we do.

We know moving can be stressful. It’s not just the packing and unpacking of boxes — it’s finding the grocery stores, the banks, and doctors that are just right for you. While we can’t offer recommendations on all of these things, we do hope to take the guesswork out of selecting an optometrist.

Allow us to introduce ourselves. We are Dr. Troy Collins and Dr. Annabeth Finch of the Constant Care Eye Clinic, located at 4392 West Keyes, just off of Main Street. We have been serving Belle Plaine for more than a decade. Here is just some of what we do:

Exams & Patient Care

• Comprehensive eye exams and personalized attention to detail
• Free testing for color blindness
• Glaucoma & cataract testing
• Myopia reduction/orthokeratology
• Laser refractive surgery
• Vision therapy
• Treatment of ocular diseases
• Vision loss support services referral
• Specialized pediatric optometry (great for your three kids!)

We are also pleased to offer high quality lenses, frames and contacts. We offer evening and weekend appointments, and we are always on-call for emergencies. Best of all, we accept all major forms of insurance, HMO plans, military coverage, and government funded support.

As residents of Belle Plaine, we feel an extra commitment to providing quality care. After all, we are neighbors. To welcome you, we’d like to offer you free first exams for your entire family. Just give us a call.

Sincerely,

Example 5: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. and Mrs. Schmidt:

It’s that time of year again. Time to decide what to do with the back yard—it just needs something. Something new. Something different.

Designer Decking may have the answer. We specialize in custom-built backyard patios and decks, made from your choice of redwood, cedar, or treated pine. Decks and patios aren’t all we do.

We can build, to your specifications, patio covers, sun rooms, shade arbors, and even spas. We can enhance these additions by laying flagstones or brick walkways.

Take a moment to study our brochure. We think you’ll agree the pricing is more than reasonable. Give us all call—we’d love to help you make your yard into something special, something uniquely you.

Sincerely,

Example 6: Available Products & Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jones,

In order to better serve both you and our other customers, we’ve expanded the scope of our services and products. The enclosed brochure provides detailed descriptions of what we have to offer, along with a price list.

If there is a particular problem or issue you’d like to see addressed by our technical and support staff then let us know. Our technical support hotline, 800-555-5555, is open 24 hours a day.

Remember, we can only do our best for you when we know what you need.

Sincerely,

Press Releases — Comments Off on Press Releases
01
Dec 10

Press Releases













Guidelines : Press Releases

Media Notices and Press Releases

Guidelines and Alternate Phrases

  • Include a release date at the top of the page.
  • Provide a contact name and phone number for further questions.
  • Use a headline if you wish, but the editor will probably choose his or her own.
  • Type the word “more” at the end of each page and “-0-” or “-30-” at the end of the release.
  • Summarize your story in the first paragraph–who, what, why, where, when, and how.
  • Elaborate on the details, including quotes from important sources, and other newsworthy tie-ins.
  • Raise other intriguing questions or suggest specific topics of interest if you are hoping to generate a feature story or personal radio or TV interview. In other words, make it easy for the journalist to get you in print.
  • Suggest, in a covering “pitch” letter, an interview with the principal person or organization involved (such as a book author or the chairperson for a fund-raising effort).
  • The author, Mel Jones, will be in Philadelphia March 2-3 and will be available for interviews during those days.
  • Because the organization’s headquarters are located locally in Chicago, we can provide several people to answer questions you may have about the campaign and the amount of donations received to date.
  • Ms. Eisenhower has some fascinating stories to tell about the opening of this way station in Peru. If you’d like to talk with her further, we will be happy to arrange an interview for you.

Example 1: Sample of press release letters

For Immediate Release Contact: Doug Nicoll

Wednesday, July 1, l987 313-956-1909

HIGHLAND PARK, July 1–Chrysler Corporation Chairman Lee Iacocca, saying “a simple apology is not enough,” today announced Chrysler was taking immediate steps to assure continuing public trust in the company and consumer confidence in its products.

“The only law we broke was the law of common sense,” Iacocca told a press conference at the company’s Highland Park headquarters. “We made mistakes that we will never make again. Period.”

Iacocca said charges that the company had violated the law and press reports about those charges are causing some customers to question their confidence in the company’s products.

Since October 1986, the company tests vehicles with their odometers connected and places a notice in the vehicles informing dealers and purchasers of the test mileage.

For vehicles tested before October 1986 with their odometers not connected, which can be identified from company records, Chrysler, as a goodwill gesture, is voluntarily extending its warranty coverage to Seven Years or 70,000 Miles. Most of the affected vehicles are already covered by the company’s Five-Year or 50,000-Mile Warranty, the best warranty in the industry at the time the vehicles were built.

In addition, the company is extending warranty coverage on those vehicles to include additional major systems such as brakes, suspension, electrical, steering, and air conditioning. And third, Iacocca said the company will ask owners of the affected vehicles to bring their cars to their dealers for a free inspection under the new warranty. “If we find any product deficiency, we’ll fix it free of charge,” he said.

Iacocca said owners of affected vehicles will be notified by mail. “We are trying to show our good faith to our customers and to reassure them of the quality of their vehicles, so we’re going to back them even better and longer.”

Iacocca said the company also would offer to replace–“no questions asked”–40 vehicles that were damaged in the overnight testing program, even though these vehicles met all the company’s standards for quality and customer satisfaction at the time of shipment. “The owners will get a brand-new car or truck if they want one,” he said.

“We’re going a little overboard maybe,” Iacocca said, “because when people trust you, and you give them reason to question that trust, a simple apology isn’t enough.”

The company will begin mailing letters today to owners of affected vehicles and hopes to complete the mailing by early next week.

The overnight quality test-drive program utilizes a small number of vehicles selected at random at each of Chrysler’s assembly plants, driven by qualified and authorized personnel. If any problems were found, the problems were corrected prior to the vehicle being shipped to the customer. If a common problem was found among the test vehicles, the entire day’s production was inspected and any required corrections were performed prior to the vehicles being shipped to the customer.

Chrysler said the quality test-drive program was one of the contributing factors to Chrysler having the best safety recall record of the domestic auto industry for the past five model years.

-30-

Reprinted by courtesy of Chrysler Corporation.

Example 2: Press releases letters

Release date: July 1, 19– For more information:
James Wells–605-345-6789

MARSELL-DONMELSON OPENS OFFICES IN HONG KONG AND SINGAPORE

Marsell-Donmelson, a leading financial and accounting firm, has announced the formation of Marsell-Donmelson, (Asia) Ltd. with offices in Hong Kong and Singapore.

Each office will have an initial staff of 40 people. The staffs will include English, Australian, American, Chinese, Malaysian, and Singaporean nationals.

A third office will be opened in Tokyo this year, the firm announced.

Ronald Lofton, London-based president of Marsell-Donmelson who supervised formation of the new companies, said: “Hong Kong is perhaps the fastest-growing financial center in the Far East. Many companies, including present clients, have established regional headquarters there. From this office we will have access to the increasingly significant market areas of Malaysia and Indonesia. This Asian capability, added to the six offices we have in Europe and North America, will allow us to offer complete financial service to the world’s three most important business areas.”

Donald Matthews, a leading financial spokesman in Singapore for the past two years, will be executive vice president in charge of Marsell-Donmelson Asian operations. With a CPA background, Matthews also managed a public relations consulting firm in New Zealand.

The Singapore office will be managed by Paul Baker, Regional Vice President, who previously managed a public relations firm in Singapore for three years.

Both Mr. Matthews and Mr. Baker will be on the board of the Asian company.

-30-

Example 3: Press Releases Documents

Release date: December 15, 19–
Contact: Allen Stevenson @ 451-555-2973

SANDRA LOWENSTEIN NAMED VICE PRESIDENT OF SUNRISE BEVERAGE CO.

Sunrise Beverage Co. Board of Directors elected Sandra Lowenstein vice president at their December 14 meeting. Ms. Lowenstein will take over for Robert Greenwell who leaves March 1 to become assistant vice president of the U.S. Information Agency.

Before Ms. Lowenstein came to Sunrise Beverage in 1980, she was the director of operations at Green Valley Foods, Inc. Her tenure at Sunrise includes positions as assistant to the director of marketing and director of marketing. In 1995 she led the most successful marketing campaign in Sunrise’s history to introduce our line of organic juices.

George Adams, President of Sunrise, stated, “I don’t think there’s anyone more qualified for this position than Sandra Lowenstein. She is a proven leader for Sunrise Beverage and the industry as a whole.”

-30-

Example 4: Business press release examples

Release date: February 1, 19–
Contact: Julie Brown @ 952-555-2947

HALPERT MEDIA SIGNS $8 MILLION CONTRACT WITH TRACKER INC. TO BE EXCLUSIVE PROVIDER OF CIRCULATION SYSTEMS, NETWORK AND APPLICATIONS

On January 31, Halpert Media, the largest American newspaper owner, signed an $8 million contract to make Tracker Inc. the exclusive provider of circulation systems, network and applications for Halpert’s print media holdings.

Tracker will now provide circulation software for all of Halpert Media’s newspapers, including three of the top ten newspapers in the United States: the Los Angeles Examiner, the Cleveland Times, and the Miami Press, as well as the Tampa Tribune, the Milwaukee Post, and the St. Paul Observer.

The contract was awarded to Tracker after an extensive year long product and company review. Halpert Media newspapers will take advantage of the entire line of Tracker circulation software. Tracker 5000 is an efficient and flexible database system that tracks circulation. TAE 3.1 is a program specially designed for print media to chart production and materials costs to optimize productivity. TAE Router allows newspapers to make routing decisions and design delivery routes based on scanned maps.

Julian Stein, Vice President of print media operations at Halpert Media, commented, “The contract with Tracker is a big step forward for Halpert’s newspapers. It will allow us to standardize circulation and production systems, making cooperation between our print media holdings more efficient and effective.”
“Halpert Media has the most expansive and sophisticated circulation needs in the country,” said Tracker Inc’s director of finance, Holly Kuske, “We are pleased to offer the software they need. We trust our new business relationship will help both companies move forward successfully.”

-30-

Example 5: Community press release letters

FOR IMMEDIATE RELEASE
Contact: Ray Mellon @ 405-555-2941

GULF AIR TO MERGE WITH AVERY, INC.

Yesterday Gulf Air reported it finalized its merger with Avery, Inc. The agreement calls for the exchange of 3,000,000 shares of Gulf Air’s common stock for the outstanding shares of Avery, Inc. The merger forms Avery Gulf Air (AGA), now the largest manufacturer of airplane technology in the country.

Gulf Air is one of the major American suppliers of commercial airplanes and commercial airline technology. They make the DC-20 and the LR-100, two of the most popular commercial planes today. Avery is the largest supplier of aircraft to the U.S. military and has been contributing aerospace technology expertise to the U.S. Space Program since 1980. In 1997 the Space Program awarded Avery the contract to construct the next space shuttle, the Sojourner.

“The merger compliments the capabilities of each company,” said Ken Pavlanski, Gulf Air director of research and development. “Our commercial airline operations will benefit from the infusion of expertise about military safety technology. Our passengers will be the ultimate beneficiaries. We couldn’t be more pleased.”

Marianne Daniels, Avery, Inc. director of marketing said, “Diversification is the key for today’s successful manufacturers of defense technology. We are delighted to expand our focus with our merger with Gulf Air, one of the most trusted suppliers of commercial air planes.”

-30-

Example 6: Example of press release cover letters

For Release August 12, 19–

Contact: Helen Sung @ 204-555-2954

NATIONAL AUTO WORKERS’ UNION
REACHES AGREEMENT WITH TOPAZ INDUSTRIES

After four months of negotiations, last night the National Auto Workers’ Union reached an agreement with Topaz Industries in Defiance, Ohio and Sharon, Pennsylvania. The agreement calls for Topaz Industries to hire 422 more workers at the Defiance Plant and 265 more at the Sharon Plant. Topaz Industries also agrees not to out-source any additional production jobs. It includes a contract offering employees an across the board 3% pay increase adjustment for the cost of living.

Stated Gerald Andrews, Topaz Industries’ chief negotiator, “I think this is an agreement we can all live with. We aren’t entirely happy with some of the stipulations, but that’s what coming to an agreement is all about. Everybody has to give a little.”

President of National Auto Workers Union, Jack Campbell, commented, “Our members deserve more than the 3% wage increase, but overall this is a contract I feel comfortable bringing to our members. The main issue was out-sourcing, and I think we made it clear we won’t stand for Topaz Industries taking American jobs south of the border.”

NAW will bring the agreement before its members for a ratification vote on Monday, August 15. If ratified, it will go into effect January 1, 19–, averting the possibility of a strike.

-30-

Example 7: Press releases examples

Release date: March 10, 19–
Contact: Tim Green @ 245-555-0023

NATIONAL PACKAGE EXPRESS EXPANDS SERVICE TO AFRICA

National Package Express (NPE) announced yesterday it is expanding its service to the African nations of South Africa and Kenya. With this expansion, NPE delivers to more countries than any other delivery company in the world.

NPE plans to open offices in Johannesburg and Nairobi on April 15 and May 1 respectively. One-day delivery will be offered inside Africa and two-day delivery for any package originating from or destined to another continent.

Margaret Teasdale, director of operations at NPE said, “Traditionally, most package delivery companies have ignored Africa over concerns about infrastructure outside of the major cities. We realize how important service to Africa is for many of our customers, and we think we can provide our usual top quality service in South Africa and Kenya. We are currently looking to other African countries to expand our service.”

-30-

Example 8: Press releases samples

Release date: September 30, 19–
Contact: Emma Gardner @ 863-555-2990

BUILDERS’ CENTRAL ANNOUNCES THIRD QUARTER DIVIDENDS

Tim Simons, president of Builders’ Central (NYSE-BCEN), announced third quarter dividends of $.07 per share payable October 1, 199– to shareholders of record September 15, 19–. Third quarter dividends are up from $.06 for the second quarter, and $.04 for the third quarter last year.

Builders’ Central is a discount building supply store catering to both professional construction contractors and homeowners. Since it was founded in 1979 in Annapolis, Maryland, Builders’ Central has expanded to become the largest building supply store on the East coast with over $1.2 billion in revenues during fiscal year 19–.

-30-

Example 9: Sample of press releases

Release date: September 1, 19–
Contact: Gail Brella @ 824-555-3000

VERONICA MILAN’S NEW BOOK ARCHITECTURAL STUDIES OF DREAMS SET FOR RELEASE OCTOBER 15

Peregrine Press will release Veronica Milan’s new book Architectural Studies of Dreams, October 15. Ms. Milan is the author of various best-sellers dealing with psychology, sociology, cultural history and dream interpretations. Her book released last year, History of the Soul, remained on the New York Times best-selling list for 59 weeks. Ms. Milan is also a frequent contributor to Esquire, Harper’s and the New York Times.

Ms. Milan plans a book tour from October 15–November 5. Her tour will begin at Esmerelda’s Bookstore in New York City and end on the west coast at Pacific Palisades Book Emporium .

Architectural Studies of Dreams. Peregrine Press, 19–. Hardbound, $35.00. Cloth $23.50. ISBN 2-98-203489-3. p. 245
Paperback set for release January 1.

-30-

Example 10: Documents for press releases

Release date: April 2, 19–
Contact: Jeff Florence @ 295-555-2904

CULVER CITY SIGNS CONTRACT WITH
ALLEN ENTERPRISES TO PRIVATIZE PRISONS

Yesterday Culver City Council announced a $22 million contract with Allen Enterprises to privatize Devin Correctional Facility and Culver Maximum Security Prison. The move is expected to save Culver City $2.6 million per year.

Under the contract, Culver City will lease both facilities to Allen Security Enterprises for one dollar per year. Allen is responsible for all building maintenance costs, security, and prisoner services. Current Devin Correctional Facility and Culver Prison employees have the option of signing employment contracts with Allen Security.

Allen has been running prisons in Ashville and Brentwood for the last five years. Their financial and security records are available to the public at the Culver City Library.

Council member Gus Starke commented, “We promised to cut the budget this year, and this contract will take us a long way toward our goals. We wouldn’t have decided to privatize if we didn’t trust Allen Security completely. Their record is exemplary.”

Darrel Masters, President of Allen, will be at the May 2 city council meeting at 7:30 p.m. at City Hall to answer any questions.

-30-

Example 11: Press Releases

Release date: May 19, 19–
Contact: Sarah Peterson @ 216-555-6355

CARLA MONTANA INTRODUCES A LINE
OF WOMEN’S PROFESSIONAL CLOTHING AT CITY OUTFITTERS

Television talk show host and author Carla Montana introduced her new line of professional women’s clothing at City Outfitters yesterday. At a fashion show in the Orlando City Outfitters, Montana said, “Less expensive clothing options for professional ladies are long overdue. I had a wonderful time designing clothes I thought would look great on real women in the real world. We’re not all models.”

The new line features stylish skirts, blouses, and jackets, most for under $28.00. “The best thing about them,” Montana says, “is they are all machine washable. I know today’s women don’t have time to mess with dry cleaning.”

As of May 25, Montana’s line will be available in all City Outfitters stores. Ms. Montana will be in the Seattle store on Tuesday, May 22 and the Miami store on Thursday, May 24 to present her designs and take interviews.

– 30 –

← Older Entries
Newer Entries →