21
Nov 10

Request for Magazine, Newspaper & TV for Advertisement Rates

Example 1: Sample Letter for Advertisement Rates for Magazine, Newspaper & TV

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Carlisle:

ShopGold is a local grocery store in your distribution area. We are interested in running weekly full-page ads in your Sunday edition. The ads would include special weekly prices with the product pictured.

Please send us the following information: rate listings, deadlines, design specifications, and contract options. Thank you for your time.

Sincerely,



Example 2: Example of Advertising Rate & Costing

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Jones:

Congratulations! KEAR-TV has been successful in its efforts to increase viewership. As a result, we are interested in using KEAR-TV as our primary medium of advertising.

Our product, disposable toddler underwear, experiences most success when advertised in daytime slots. Therefore, we would like to speak with your sales representative about developing the commercials, as well as receive a current rate schedule for the requested time slots.

Keep up the good work. We look forward to doing business with you.

Sincerely,

Example 3: Sample Letter for Acquiring Advertisement Rates

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Holiday:

Craftastic, Inc. is interested in acquiring advertising space in the special “Craft Festival Edition” of your magazine, Home Improvement. According to the demographics supplied by your marketing department, your publication reaches up to 70 percent of our target market.

We would like to review your rates for an advertisement section consisting of 10 pages of Craftastic products. Please include any deadlines and/or specifications they need to be aware of.

Sincerely,



Example 4: Example Letter for Requesting Advertisement Rates

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Johnson:

Special Edition, the newest nightclub in town, is interested in purchasing radio spots during three different time periods. Each of these time slots would include three 30-second spots. The time slots of greatest interest to us include the Thursday and Friday morning show with Jane and Louise, and the Thursday evening segment with Mad Mad Chucky K.

Please notify us in writing with regard to submission requirements and deadlines, as well as scheduling rates. Thank you for your time and attention in this matter.

Sincerely,

Example 5: Sample Letter for Magazine,Newspaper & TV Advertising Cost

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Dr. Kerns:

We have experienced a significant sales increase since our ad appeared in the March issue of your magazine, Straight Talk.

We would like to establish a standing advertising relationship with Straight Talk in the form of one full-page ad per monthly issue. Please notify us concerning conditions of a standing ad spot, including special rates, submission requirements, and the details of a long-term contract.

We are looking forward to working with you again.

Sincerely,

Example 6: Sample Letter for requesting Advertisement Rates, deadlines, design specifications and contract options

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Johnson,

Hill Country Homes Co. is planning a Spring Home Blowout Sale. We would like to advertise in Times-Tribune, particularly in your weekend edition.

Please send us your advertising rate sheet, along with information about the amount of lead time required, mechanical specifications and upcoming special sections that might of interest to us.

Sincerely,


21
Nov 10

Sample Letters for Inquiry the Advertising Agency for Business Advertising

Sample Letter for Inquiry To Advertising Agency

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Creative Works:

We are a meat distributing company interested in improving the public’s perception of meat products. We are looking for an innovative, multi-media, attention-getting campaign that will highlight the health advantages of pork, beef, and chicken.

Our company was referred to you by Dairy Farms, Inc., who reported a 20 percent growth in sales within one year of working with your company.

Please send us information on the extent of your services, current rates, and a summary of the basic terms of services. Our marketing/advertising department will review the material and schedule a meeting with one of your agents.

Sincerely,



Sample Letter for Inquiry

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Creative Genius:

Due to recent biased news stories, Southwestern Telephone Connections wants to set the record straight and reestablish our reputation as an honest and committed telephone service.

Your agency was referred to us by a political figure who was able to regain a positive image after bad publicity by his opponent. Please send us samples of your most recent ad campaigns used to reverse a negative public image.

After reviewing your work, we will contact you to set up a meeting to discuss Southwestern Telephone Connections’ options.

Sincerely,

Example of Inquiry Letter

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Hayfield:

We are a new company in search of an advertising agency that can provide an innovative approach for marketing our products.

The enclosed information sheet provides a complete description of our product line. We are specifically interested in radio and television advertising. However, we are open to print options. After reviewing the enclosed materials, please contact our office. We welcome the opportunity to meet with you to discuss your ideas for reaching our buyers and your rate estimates for a three-month campaign.

A prompt response would be greatly appreciated. Thank you for your time and attention in this matter.

Sincerely,



Example for Inquiry To Firm

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. White:

Computers, Etc. are interested in developing an advertising campaign for our Personal Information Management Software (PIMS). Due to the nature of our software, we are interested in online advertising only.

At your earliest convenience, please send information regarding the various media services offered by your agency, a summary of the basic terms of the agreement between client and agency, and a current rate schedule.

Sincerely,

Inquiry To Company Examples

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Sir:

LubeFast is interested in offering a special discount to advertise our new radiator flushing service. Direct mailings and newspapers would allow us to provide information and coupons for our customers. We have been informed you specialize in this type of advertising.

Please send information on the contract terms for your services and a current rate sheet. A quick response would be appreciated.

Sincerely,

Sample Letter for Inquiry To Advertising Agency

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Callahan,

General West Insurance is planning a promotion to announce a new series of turnkey plans for both businesses and individuals. Your agency was recommended to us by Colliers and Red Shield.

Please contact David Jones, marketing director, to set up a meeting to discuss your fees and services. We are also interested in how you propose to handle our account.

Briefly, we want to produce four 30-second television spots, two 60-second television spots, and five radio spots to be aired through the fall on local stations and cable systems. We are also interested in print and display advertising.

Looking forward to hearing from you.

Sincerely,