Archives

Seasonal Correspondence — Comments Off on Anniversaries
01
Dec 10

Anniversaries









Example 1: Example of seasonal correspondence documents

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. and Mrs. Babcock:

Our small produce farm could not have survived the past five years without your loyal support. When tornadoes left most of our crops destroyed last year, you purchased what we could offer and did not forget about us the following year.

To demonstrate our appreciation for your five years of patronage, we would like to offer you a 15 percent discount on all shipments within the month of March.

We are looking forward to doing business with you for years to come.

Sincerely,

Example 2: Letter to business partners

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ray:

Can you believe one year has passed since we struck our first business deal at the Automobile Dealers Christmas Banquet? We hit it off right away and knew we could trust each other. This past year our business relationship has had a positive impact on my sales. Because of your parts management team, my company has been able to provide our customers with high-quality used cars.

Since this month marks the anniversary of our business relationship, I would like to invite you to an appreciation dinner. Another one of our vice-presidents, Joel Sanders, will also be present. He is eager to meet you. My assistant will call to make arrangements.

Cordially,

Example 3: Customer promotion letters

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. McFarland:

Our lawn company has been maintaining your lawns and gardens for the past eight years. Since your business is so well known and so often visited by customers, you have been an excellent source of advertisement for us. We appreciate your willingness to spread the word about our business to interested customers.

For your eighth anniversary with our company, I would like to offer you six free hours of labor. You can apply the enclosed voucher as you wish. We hope to continue this long-standing business relationship.

Sincerely,

Example 4: Letter customer on company birthday

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Maria:

Ten years and still moving! After all these years, we are still moving Sandoz Consulting employees across the nation every time there is a new hire or a transfer. Thank you for trusting us with this important job. We hope to continue satisfying your employees for at least another ten years.

Because you are a valued client, we would like to offer you a special discount. The price of all moves during the month of August and September will be reduced by 25 percent. We sincerely appreciate your ten years of loyal patronage.

Regards,

Example 5: Customer promotion letters

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Overton,

Can you believe it has been one year since you purchased your system from our company. Let me be the first to wish you a happy anniversary!

I have not heard from you since the installation of the equipment.

If there is anything we can do to make your system work better for your company, please let us know.

Once again, happy anniversary. Here’s to next year!

Sincerely,

Example 6: Anniversaries

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Johnson,

It’s been exactly 10 years since you placed your first order with our company. Since that time we’ve developed a successful relationship between our companies. We’ve weathered the twists and turns of the economy together and are going strong today.

We wish you and your employees the best as you celebrate a decade of sales and service to the public.

Sincerely,

Example 7: Greeting holidays letter to customers

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Cartwright,

As we say good-bye to 1995 and hello to the New Year, our entire staff wishes you the best.

This is not only a time for celebration, but also for reflection. We’d like to say thanks for your business. We hope to continue to meet business needs throughout the new year and beyond.

Sincerely,

Example 8: Internal business seasonal correspondence

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Johnson:

Why are we celebrating this month? Because your birthday is this month. That’s why!

Maybe you’d forgotten. Well, we certainly haven’t. Birthdays are just as important to us as providing the highest quality business products at the lowest possible cost.

We’re sure this will be a very special day for you. Still, to make it even better, please accept the enclosed $100 gift certificate. It’s redeemable at any of our locations throughout the city.

Happy birthday and here’s to another wonderful year.

Sincerely,

Research — Comments Off on Thanks for Returning Survey(Dissatisfied)
01
Dec 10

Thanks for Returning Survey(Dissatisfied)





Example 1: Thanks to customer for survey

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Salvador:

Thank you for your prompt response to our service satisfaction survey. We are sorry to learn you were treated poorly by our staff in long-term parking. As a privately owned facility, we feel it is our duty to provide you with the best service. Enclosed please find a certificate for a month’s free parking.

We appreciate the candor and honesty you showed in your comments, and hope you will give us the chance to be of service to you in the future.

Sincerely,

Example 2: Apology letter to customer after customer service questionnaires

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Costa:

Thank you for completing our recent customer satisfaction questionnaire for Versailles Florists.

We are distressed to learn the florist on duty used poor quality flowers in your table arrangements. Please accept our apologies, and our offer of free arrangements for your next banquet.

Again, thank you for your comments. We will take them to heart, and we look forward to your next visit.

Yours Truly,

Example 3: Thank you letter to customer for feed back

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Orchid:

Thank you for completing our frequent listener survey. We are pleased you found our selection more than adequate, but were distressed by your comments regarding customer service. We hold our customer service to the same high standards we hold our books on tape.

Please accept the enclosed $15 gift certificate and our apologies. Thank you for your time.

Yours Truly,

Example 4: Thanks to customer for returning survey

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Dr. Conroy,

Thank you for taking the time to complete our guest questionnaire following your recent stay at the Hotel California.

I was distressed to learn that you found the clerks at the check out desk unresponsive and the process time-consuming. Please accept my sincere apologies for the poor standard of service you received. I have talked with my staff to insure that such behavior will not occur again, and the hotel will be re-examining our check out process for ways in which it can be made more efficient.

We look forward to welcoming you back to the Hotel California in the near future.

Sincerely,

Research — Comments Off on Thanks for Returning Survey(Satisfied)
01
Dec 10

Thanks for Returning Survey(Satisfied)





Example 1: Thanks to customer for survey

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Carondelet:

Thank you for taking the time to complete the survey included with the software package you purchased. We are pleased you are satisfied with our product. Your opinions and suggestions provide valuable input in our quest to produce quality software applications.

If you should have any questions concerning your software, please call our customer service department at (800) 134-9647. Our representatives will be happy to help you.

Sincerely,

Example 2: Thank you letter to customer for feed back

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Weeks:

We at Longhorn Bank & Trust thank you for taking the time to complete our recent customer satisfaction survey. We are pleased you gave us a superior rating across the board.

Longhorn Bank & Trust is proud to know we are meeting your banking needs. If you are interested in any of our other services, or if you have a suggestion for a service that we do not currently offer, please call us. We will be delighted to help you in any way we can.

Yours Truly,

Example 3: Thanks to customer after customer service questionnaire

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Seguin:

Thank you for taking the time to respond to our survey concerning the quality of the sound equipment you purchased. Frontier Designs is a young company, and we welcome any input concerning the quality of our product.

We were gratified to learn you preferred our mixing board configuration to that of other boards. We feel the design is innovative and user friendly. We appreciate your suggestions for several of our smaller system components and will take them into consideration.

If you have any difficulties with the equipment, please call our main office at (800) 593-5938 ext. 534.

Again, thank you for your time.

Sincerely,

Example 4: Thanks letter to satisfied customer

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Johnson,

Thank you for taking the time to discuss the delivery of your new Jupiter Coupe. We appreciate the honest opinions you’ve shared with us. Because we’re dedicated to providing a superior automobile, your Jupiter experience is extremely important.

Keeping our customers happy is our number one goal. We were please to learn you are satisfied with the condition of your Jupiter and with the explanations provided by your salesperson. Being totally familiar with your Jupiter will enable you to enjoy it the fullest extent.

We take pride in our cars and were pleased to hear yours meets your expectations. If you fell differently in the future, please make contact with your dealer for assistance. We’ve enjoyed talking with you and we appreciate your confidence in Jupiter. Thank you for your time.

Sincerely,

Research — Comments Off on Cover Letter for Survey
01
Dec 10

Cover Letter for Survey





Example 1: Example of cover letters for survey

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

At the Woodvine Convention Center we are committed to customer satisfaction. We know how important it is that the meetings you schedule at our facility go smoothly.

Our records show that over the past year you used our facilities on three occasions. Would you take a few moments and fill out the enclosed survey about the quality of the service you received at Woodvine? We have enclosed a stamped envelope for returning the survey.

With your help, we can help you better. We appreciate your time and consideration.

Example 2: Cover letter to customer

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Aubrey:

We are pleased you have continued to use Bakerfields for your office equipment needs. The effectiveness of our company rests not only on your satisfaction in our equipment, but also in your ability to get your questions answered promptly and efficiently.

To make sure we’re meeting your needs, we have enclosed a customer service survey. We invite you to share your opinions on how well our service representatives were able to help you with your problems and questions. Please return the completed survey in the enclosed postage-paid envelope.

Thank you for your time, Ms. Aubrey. Your answers will help us to ensure that you are receiving quality service.

Example 3: Covering survey letters

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. & Mrs. Yarrow:

It was an honor to cater your 35th wedding anniversary party. We were proud to be offered the opportunity to help with the celebration of such a remarkable accomplishment.

You can help us ensure we provide the level of service for which we strive. We have enclosed a customer survey which addresses the quality of the food, decorations, and the quality of service rendered by the food servers at your anniversary party. Please use the enclosed stamped envelope to return the survey to our offices.

Congratulations again, and thank you so much for your time.

Cordially,

Example 4: Cover letter to customer

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Cartwright,

We at the Hotel California are constantly striving to better meet your travel needs and to make your stay with us pleasurable. To help us meet this goal, we survey guests from each hotel on a yearly basis. This survey helps us to make improvements in our hotels and gives you the best possible value for the money.

Our records show you stayed with us in our Denver hotel last June. We would greatly appreciate your taking a few minutes to complete the enclosed survey about your stay. Be assured that your responses will be kept completely confidential. I will personally review the results.

Please return your completed survey in the enclosed postage-paid envelope at your earliest convenience. Thank you for your assistance and we look forward to having you at the Hotel California again soon.

Sincerely,

Products & Services — Comments Off on Support & Maintenance Classes
01
Dec 10

Support & Maintenance Classes







Example 1: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Daniels:

Thank you for your purchase of Phoenix Network software.

We would like to offer you the opportunity to attend our network maintenance class June 8-10. We cover many aspects of how to troubleshoot your own system. A class schedule is enclosed.

Please call us by the end of the week if you would like to sign up any of your employees.

Sincerely,

Example 2: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Ashebury:

We are offering an installation and maintenance class for the DU-94 that your company has recently purchased. Any employees with a Machine Class I rating are eligible to attend. We would also consider a Machine Class II rating if they are close to their Class I license.

Having employees certified in installation and, particularly in maintenance, will help to lower your maintenance costs over the years. Please call or fax in any registrants you may have in your company.

Sincerely,

Example 3: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Robbins:

Kneelson & Levitz is offering support services classes for our Mofton 5. The classes are designed to guide the employees through the variety of support services our company provides. We will be covering the following areas:

• Using the support software—We will cover 101 tricks to let our software do your troubleshooting for you.

• Navigating the automated phone help line—We’ll help you find exactly what you’re looking for when you call our technical support number, including a real person.

• Accessing our web site—We show you how to use the Internet to find the latest troubleshooting tips and software upgrades.

You can enroll a maximum of five employees per class. Registration forms are due April 1. We look forward to hearing from you.

Sincerely,

Example 4: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Gaynor:

We are offering advanced maintenance classes for the A-130 loaders the first weekend of November. As you use such loaders in your operations, I thought you might be interested in sending a few of your mechanics.

Look over the enclosed seminar schedule, and let me know if you have any mechanics you feel would benefit from these training classes.

Yours Truly,

Example 5: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Wellington:

We are offering a beginning electrical maintenance class for the K-1000. At the last industry meeting, you expressed some interest in sending three candidates through our program.

The classes are Mondays and Wednesdays, from 7:00 p.m. until 9:00 p.m. They cover performing the routine electrical maintenance necessary on the K-1000s, as well as troubleshooting many of the minor system problems that occur. Class graduates are certified as K-1000 electrical technicians, Level III.

Sincerely,

Example 6: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Rourke,

As a service to our most valued customers, we are making available for a limited time a series of training classes for the support and maintenance of our equipment. These classes will instruct participants on the basics of installation, maintenance and repair on our entire line of equipment. They will be held on Mondays from 8:00 a.m. to 6 p.m. at our central manufacturing facility.

If you are interested in attending or in having any staff members attend, please let me know at your convience. My number is (555) 555-5555.

Sincerely,

Products & Services — Comments Off on Substituting Product
01
Dec 10

Substituting Product







Example 1: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Horn:

We received your order for the Power House pressure washer. Unfortunately, we no longer carry Power House products. However, we are happy to exchange your model with our MacKenzie 1000 pressure washer.

The MacKenzie model is of comparable price and quality. Like the Power House, it features an easy grip trigger handle and an adjustable pressure release valve. Both washers can generate up to 200 pounds of pressure. The MacKenzie costs $259, just $10 more than the Power House.

Please call our customer service line at (800) 555-8000 to change your order.

Sincerely,

Example 2: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Paisano:

We are unable to fill your order for a Trail Rider Rock Eater bicycle. The Rock Eater model was discontinued in June of this year. However, we do offer the Mud Hound as a substitute.

The Mud Hound is the other mid-priced model in our line. It features a red aluminum alloy frame, 21-speed grip twist gears, a comfort seat, and front-fork dual shock absorbers. And it costs the same as the Rock Eater — $329.

To order the Mud Hound today call (800) 555-7825. We appreciate your business. See you on the trails.

Sincerely,

Example 3: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Bollin:

We are sold out of the Caltech ZR-2000 infrared security camera you ordered. Caltech is ironing out some production problems, and we don’t anticipate another shipment from them until early next year.

As a replacement, we recommend a similar infrared security camera, the Vista LRX. The LRX is a camera Vista recently developed to compete with Caltech’s ZR-2000. They are comparable in quality with the major difference being that Vista’s model is slightly smaller and costs $100 less than the Caltech.

If you would like to order a Vista camera, please complete and return the enclosed order form. Thank you for letting us serve your security needs.

Sincerely,

Example 4: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Stewart:

Thank you for your interest in our tennis rackets. We regret to inform you we no longer make the aluminum Net Minder racket you requested. We have converted our entire line of rackets to graphite frames.

The Professional Tennis Association called graphite, “the wave of the future in racket technology,” and we agree. Graphite frames have the advantage of being lighter and stronger than metal frames, an important combination for the serious tennis athlete.

We have enclosed a current catalog. The model closest in price to the Net Minder is the Ace, which sells for $69.99. The Ace is one of our best-selling rackets. Our customers appreciate its extra large sweet spot and built-in shock absorbers.

Call (800) 555-3882 to order today!

Sincerely,

Example 5: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Swain:

We have received your order for Easy Books 2.0. We no longer distribute the 2.0 version, therefore we have shipped you our upgraded version, Easy Books 3.1.

Easy Books 3.1 has the same easy-to-follow guidelines that make even the novice bookkeeper seem like a pro. The upgraded version also has tax tips, 30 different types of pre-formatted invoices, and an index of 200 commonly asked questions answered by the top accountants in the country.

We are confident you will be pleased with Easy Books 3.1. If you have any questions, please call us at (800) 555-2994.

Sincerely,

Example 6: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mitchell,

Thank you for your recent order. Unfortunately, we no longer carry the Techtaun Model 12A product line.

You may be interested in the Brocktech 4000 series model line. Although it does not have the same specifications, it does have many of the same features as the model you ordered.

Call us at 800-555-5555 if you would like to change your order. Thank you for your interest in our company.

Sincerely,

Products & Services — Comments Off on Refferal to Another Company
01
Dec 10

Refferal to Another Company







Example 1: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Reisling:

Thank you for your inquiry about our catering company. Unfortunately, we cannot provide the services you requested. We make party trays, deli platters, and sheet cakes, but we are not a full service caterer.

I recommend you try Weinstein Caterers. They do a great job with large receptions like the one you are planning.

Sincerely,

Example 2: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Donnell:

We are unable to fill your order for a black leather saddle bag for your Flyer 5000. We are a wholesale distributor of motorcycle parts and accessories.

We do supply the accessory you are looking for to Jake’s Cycle Heaven on 9900 South Brigade in Lakeview.

We appreciate your interest. Keep riding.

Sincerely,

Example 3: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Tate:

We appreciate your interest in our typewriters. Unfortunately, we only carry antique models. Our main business is from antique dealers, movie prop directors, and people sentimental for manual typewriters.

Rocky Mountain Office Machines carries most ACS model word processors, including the ACS 500 that you mentioned. They also have an outstanding repair service. Call June at 555-5200 for additional information.

Sincerely,

Example 4: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Berryman:

We do not carry the hydraulic lift gate you wish to purchase. We specialize in hydraulic handicapped access lifts. However, Lake Truck Supply has an extensive line of hydraulic truck accessories. They are located just off of I-95 on 3880 Mill Street in Georgetown. Their phone number is 555-0183.

Sincerely,

Example 5: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bellam:

Although we appreciate your interest in Vista Hills Vacuum Co., we regret to inform you we are unable to repair your Clear Air 2000. We sell over 60 different kinds of vacuum cleaners, industrial and domestic, but do not offer repair services.

I highly recommend Taylor’s Vacuum and Supply for your service needs. They do a great job helping us make sure our vacuums are in top shape. You can call Shirley Taylor, their repair person, at 555-2545.

Good luck with your repairs. If you ever need a new vacuum, we would be happy to serve you.

Sincerely,

Example 6: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Ehrlichmann,

Thanks for the order. We appreciate your interest in our company, but we no longer produce this type of equipment.

You may be interested in the Overland Company. They have recently introduced a product line, that has been receiving a lot of positive attention in the media. We have worked with them in the past and can attest to their quality.

Overland can be reached at 555-555-5555 and they will be happy to tell you about their products. Thank you for your interest.

Sincerely,

Products & Services — Comments Off on Recall of Product
01
Dec 10

Recall of Product





Example 1: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mays:

We are recalling all 1996 Millenium models to adjust the rear-door locks. We have discovered the current child safety mechanism may accidentally disengage.

Our dealership will put a clamp on each rear-door lock safety mechanism to ensure our child safety locks are up to our high safety standards. The process takes less than half an hour.

According to our records, you purchased a 1996 Millenium 500 from Newsome Trace in Dallas. If you are in the Dallas area, please take your Millenium back to Newsome for the specified adjustment. If you live elsewhere, our customer service department will help you locate the nearest dealership. Their number is (800) 923-AUTO.

Sincerely,

Example 2: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Giuliani:

We have had several reports of arms detaching from Huggable Judy dolls. Although no injuries have resulted, there is the potential a child may choke on the detached arm. As a precautionary measure, we are recalling the line.

Please ship your Judy doll C.O.D. to Judy Recall, 8853 Beecher St., Washington, D.C. 30016. We will refund the purchase price within two weeks.

Your child’s safety is our priority. We appreciate your cooperation.

Sincerely,

Example 3: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Vanderwall:

According to our records you own a Coretech Handy Cam video camera. This is to notify you of a recall in progress to repair a defect in the Handy Cam’s lens seal.

Problems have been reported with the lens seal coming loose. A loose seal can allow dust particles to enter the camera housing and damage internal mechanisms. We will remove the old rubber seal and replace it with a sturdier one free of charge until January 1, 2000.

Please call our customer service representatives at (800) 555-CORE to locate your nearest authorized Coretech repair service center. This letter acts as your payment voucher.

Sincerely,

Example 4: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Martinez,

Due to a previously undetected defect in the central drive assembly of our 2000 Series, we are recalling the entire line. While this defect does not pose any serious safety hazard at this time, it is felt the best course of action is to recall all units and replace them with the 2100 Series.

A local company representative will be contacting you within the next two weeks to arrange for the removal and transport of your 2000 Series to our central manufacturing facility. In the meantime, please cease all use of the 2000 Series unit.

If you have any questions or concerns please do not hesitate to contact our office at (555) 555-5555. Thank you for your cooperation.

Sincerely,

Products & Services — Comments Off on Product Service/Change
01
Dec 10

Product Service/Change







Example 1: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bowers:

Our customers said they needed more time to do their banking. We listened.

Beginning January 1, we are extending our evening teller service hours to 8:00 p.m., Monday through Friday. That’s two extra hours each day to service all your banking needs— from withdrawals, deposits, to cashing checks and balance inquiries.

This is just another way we are working to make Lake Bank your bank.

Sincerely,

Example 2: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Matlock:

We have a new member of the family! We are pleased to introduce Family Tree Genealogy 2.0. This heir to Family Tree Genealogy 1.0 provides a faster, easier way to chart your family tree.

With our new pull-down menus, you can go anywhere within the program or within an existing tree at the click of a mouse. A new section on coats of arms contains a database of more than 2,000 family crests. You can even design your own! Family Tree Genealogy Software 2.0 also includes a guide to genealogical research by one of the foremost genealogists in the world, Peter Luskin.

This is the best genealogical software available today. To order the upgrade, please complete and return the enclosed card with your payment of $39.99. Thanks for making Family Tree Genealogy 2.0 part of your family!

Sincerely,

Example 3: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Janson:

There’s no better time cool it down than right now at Swonke Automotive. Throughout May recharge your air conditioning system for just $58.95, a savings of more than 25 percent off our regularly advertised price.

Get a jump start on the summer heat!

Sincerely,

Example 4: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Randolph:

Has “Old Man Winter” stopped you in your tracks? Never fear, Protemp is here! We are pleased to announce a house brand of antifreeze in addition to the three major brands we distribute. Developed by our own chemists and tested for more than two years, Protemp is a specialized high performance antifreeze.

Protemp protects engines running primarily in extremely cold conditions (from 30¡ to -40¡ degrees below zero). Snowplows and snowmobiles will benefit from using Protemp.

If you have cold weather machinery, Protemp will work for you. Call (800) 555-3903 for more information.

Sincerely,

Example 5: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Holden:

The food you’ve enjoyed for over 12 years at our restaurant is coming to your parties, receptions, conventions, meetings, and events.

The Brittany Restaurant now offers full-service catering. From tablecloths and glasses to beverages and some of the best food in Vermont, we do it all. And we’ll do it for the reasonable prices you’ve come to expect from The Brittany.

Chef Sandra Couret has created an exciting menu, including traditional favorites like chicken cordon bleu and veal oscar and new sensations like Satay chicken and Vietnamese fish cakes.

Call The Brittany at 555-2985 to see how we can spice up your next event.

Sincerely,

Example 6: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Marshall,

The enclosed brochure details some changes in the specifications of the our 2000 product series.

Briefly, due to increased government regulations, the roller wash system has been re-configured to be completely enclosed. This prevents any system waste water from leaking into the press room and/or the water system.

To discuss how you might incorporate this system into your current line and the benefits of doing so, please call me today. As always, the consultation is free of charge. There is no obligation of any kind. We want to ensure your system is the most efficient and profitable available.

I look forward to hearing from you.

Sincerely,

Products & Services — Comments Off on New Product Line
01
Dec 10

New Product Line







Example 1: New Product Line

Company Name or Letterhead
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Addressee
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Dear Julie:

The Holly Shop will release a new line of bath items early next month. It will include scented soap, bath oil beads, bath crystals, body powder, body lotion and floating candles. We have decided to use Victorian floral tins for packaging.

I am sending you a sample set (gardenia, sandalwood and rose) for your review. We’d like to know what you think of them. Specifically, we are interested in how well you think they might sell in your boutique.

Thanks for the help, Julie. We are excited about this new line, and think you will be, too.

Sincerely,

Example 2: New Product Line

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Dear Mr. Jenkins:

We are pleased you are using Colette’s for your catering needs. In addition to our standard dishes, which you will find in the enclosed menu, I would like to tell you about our new line of organic vegetarian dishes.

We now offer meatless cuisine such as eggplant parmigiana, made with organically grown eggplant and goat’s cheese; vegetarian kabobs, featuring green and red peppers, pineapples and mushrooms glazed in either an organic honey sauce or a garlic and basil butter; and an astounding array of leafy greens and spinach salads. And of course, we are featuring vegetarian hors d’oeuvres and sinfully rich desserts!

In the past you have had difficulty ordering appropriate meals for some employees who are strict vegetarians. I hope this will make catering your office meetings both a bit easier and tastier.

Sincerely,

Example 3: New Product Line

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Dear Mr. Pullman:

Lafayette’s is proud to offer a new line of French doors.

From the simple and utilitarian Gregory model, to the high-arched slope of the Estelle, we think you will agree these are extraordinary designs. They are all made with the same attention to quality for which Lafayette’s is famous.

I have noticed the cherry, maple and natural doors in our lines have been selling well for you. Would you like a Gregory in natural, a Heather in maple and an Estelle in cherry for a test run? I’ll be happy to ship them to you free of charge.

Let me know!

Sincerely,

Example 4: New Product Line

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Dear Mrs. Delacroix:

In our last conversation, you mentioned the possibility of returning your copier and renting a newer model with more sorting trays. I think I have found just what you are looking for.

We are offering a new line of copiers, The Sorter Specialists. The 9300-GK of this line (on page 3 of the enclosed brochure) would suit your needs. It features a revolutionary floating tray design — the trays are arranged in a double row and replace each other, thus allowing for twice as many proposals to be copied.

We can arrange a one-week trial to give you an idea of the 9300-GK’s capabilities.

Sincerely,

Example 5: New Product Line

Company Name or Letterhead
Address
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Addressee
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Dear Ms. Mink:

Grant’s Custom Car Alarms is pleased to offer a new line of alarms — The Cop Connection.

In conjunction with regional law enforcement, we have developed a remarkable system. Each car is fitted with a special transmitter keyed to the police emergency band. When a vehicle is burglarized, the transmitter automatically alerts the local police.

We can arrange a demonstration of this amazing new alarm system if you wish. This alarm system is going to sell. Don’t miss the opportunity to be our only licensed dealer in the area. Give me a call.

Regards,

Example 6: New Product Line

Company Name or Letterhead
Address
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Addressee
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Dear Mr. Callahan,

We are proud to announce the introduction of the newest addition to our family of quality products. The DHP-100 Series boasts the latest advances in technology. It is user-friendly, fast and efficient. But, best of all it is economical.

For more information or a complete demonstration please call (555) 555-5555. Mention product code DHP-100 and receive 10 percent off your next order.

Sincerely,

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