Sample letters for revision of contracts and services from the advertisement agency. Also, detail about changing the Mediums and budget of Advertisements.
Example 1: Letter for Review of Agency Contract & Services
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Kelton:
Devon’s line of menswear has experienced substantial growth since we enlisted the services of J.J. Advertising. Your agency has used several different media in promoting our menswear, including radio and television spots, magazine ads, and direct mail campaigns.
To expand our design department, we are planning to trim the advertising budget. This would mean eliminating certain advertising media which we feel are less successful and concentrating on those which most directly affect profit margins.
Our marketing/advertising department is planning a meeting to review the effectiveness of different media and would appreciate your participation in the process. The meeting is tentatively scheduled for July 9 at 9:00 a.m. Please notify our department assistant, Janice, at (555) 212-1212 concerning your availability.
Sincerely,
Example 2: Example Letters of Changing Advertising Media
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. James:
Our marketing/advertising department met recently to discuss the impact of various advertising media on the sales and profit margins of our products. It has come to our attention that even though we spend over 50 percent of our budget on newspaper inserts, they have proven to be less effective than the radio spots (of which we spend only 30 percent of our budget).
Before making any adjustments, we would like to meet with you concerning your research on the matter. My assistant will be contacting you next week to arrange a meeting.
Sincerely,
Example 3: Sample Letter for Review of Advertisement Contract & Services
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Paige:
Our third quarter review revealed a decline in sales in certain locations around the state. The decrease appears to coincide with your recent change in ad campaign strategies for our company. We are certain this matter is of equal concern to your company.
We would like to discuss the situation with your representatives as soon as possible in order to take appropriate steps. For our benefit, please bring documentation concerning frequency and type of advertising used in the following locations: Jamesford, Edison, New Court, Mayfield, Arlington, and Stratford.
Sincerely,
Example 4: Example of Advertisement Review & Services Details
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Jamison:
We have reviewed your proposed ad campaign for our new line of beauty products. The creativity and subtle persuasion tactics used are most impressive.
Unfortunately, the budget required to develop the campaign is beyond our expectations and resources. We are requesting a follow-up review to include representatives of your agency. We are interested in discussing alterations in the budget and would appreciate your input.
Please contact our office to set up a meeting.
Sincerely,
Example 5: Sample Letter for Review of Advertisement Plan & Effectiveness
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mrs. Williams:
Hair Wizards would like to thank you for your hard work during this past fiscal period. We would also like to inform you that our Board of Directors will meet July 10 to review the effectiveness of last period’s advertising campaign.
You are urged to attend this meeting as we will be discussing issues involving our current and future business relationship with Creative Ads, Inc. The Board will expect to see current and projected budget figures as well as potential new directions to take our advertising.
My assistant will contact you within the next two weeks to set up a meeting.
Sincerely,
Example 6: Letter for Review of Advertisement Agency Contract & Services
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Ms. Davis,
The news at our annual year-end review last Friday was not good. Management was quite disappointed in the soft sales growth and limited market penetration in 1996.
As result, we have decided to review our entire marketing effort, in particular our relationship and contract with Brock Creative Services.
I’m sure you will wish to have input over the course of this review. This letter is meant to give you the chance to gather information for your side of the story. Please contact my office to set up a meeting.
If you have any questions or comments please do not hesitate to contact me.
Sincerely,