01
Dec 10

Upcoming Product Releases







Example 1: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Callahan,

If you thought the Game House 363 was awesome, wait until you try the Game House 1000. It will take your breath away. The 1000 has even higher resolution graphics and increased processor speed. The same games that you’ve been dying to master on the 363 have been upgraded to fit the 1000. You can count on hours of endless life-like challenges!

The Game House 1000 is scheduled for release on May 12. The enclosed brochure details the game system and the cartridges available.

Don’t miss out on the fun!

Sincerely,

Example 2: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Epstein,

Ever wanted a sports car, but thought you couldn’t afford the gas? You can throw that excuse out the window, because we have developed a sports car with a sleek exterior, roomy interior, and the same gas mileage as your basic economy coupe. The BULLET XL5 has it all.

The BULLET XL5 is part of our 1995 model line. Rest assured, it will be alone in its class. If ever there was a time to buy a sports car, this is it! With a sticker price of under $25,000 you get all the extras, including AC, power steering, cruise control, ABS brakes, and airbags.

You are invited to a special showing of the BULLET XL5 August 16 at 7 p.m. in our showroom. This is one bullet you’ll be glad you didn’t dodge.

Sincerely,

Example 3: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Carne-Sayers,

Are you afraid to eat pizza because you feel the fat oozing to your thighs? So were we, until we developed a flavorful pizza with only 10 percent of the fat of regular pizza.

Cathy’s Low-Fat Pizza comes with a variety of toppings, including sausage, pepperoni, mushroom, and cheese. It has received the Good Eating Seal of Approval, and it will be in your local food mart’s freezer May 12.

So what does it taste like? Taste tests indicate customers could not distinguish between our low-fat pizza and the leading frozen pizza, which contains 45 grams of fat per serving.

Enclosed is a coupon for $1 off your purchase of a Cathy’s Pizza with any topping. Don’t be afraid to try your favorite, because there will be 90 percent less fat en route to your thighs.

Sincerely,

Example 4: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Davis,

Of all the sodas on the market, none has the sweet satisfying taste of Tropical Sun’s Kiwi Lime. Kiwi Lime is scheduled to hit the shelves on April 23, just in time to quench that springtime thirst.

Kiwi Lime is the newest flavor in our line of carbonated drinks. We combine natural ingredients found in tropical environments to give you the flavors you crave with the thirst-quenching you need. Our other flavors include Strawberry Kiwi, Banana Grape, and Orange Creme.

You’ll recognize our product because it is the only one with an enormous orange sun shining down on tropical beaches. The cans themselves are becoming a collector’s item as we only let them circulate for three weeks, before changing the details on the can. For this particular flavor, you’ll find Ms. Kiwi and Mr. Lime lying on the beach enjoying their refreshing drink.

Enjoy our refreshing new flavor, and don’t forget to save the cans!

Sincerely,

Example 5: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Chan,

Technocorp is proud to announce its new digital phones. Not only is the connection better, but digital telecommunications are also safer from eavesdroppers. In addition, standby time is close to 52 hours!

In conjunction with this announcement, we are changing our service contracts. No more confusing rate changes for different times of the day! All day, every day you will receive the lowest possible rate on all your calls. You also receive free voice mail and call waiting.

Everyone is always on the go. Wireless communications has become so important in keeping track of the people in our lives, both personal and business. Technocorp digital phones provide you with the high quality connection you want and the safety features you need. Visit your local Technocorp retail stores today and experience digital communications!

Sincerely,

Example 6: Upcoming Product Releases

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Samuels,

I wanted to drop you a note to let you know that we have officially begun the launch of our newest product line. On Wednesday, we were very lucky to have an extremely successful meeting with your staff. Unfortunately for us, we missed being able to introduce ourselves to you. We are trying to schedule a formal demonstration for your office in the near future and hope that you will be available to take a look. We did leave a review copy if you are interested in examining it beforehand.

Also, if you have clients that are interested, we will be happy to send your staff free demo kits. Let me know what you need. The list price of the program is $29.95. However, for a limited time we are offering the product at 50% off in an effort to provide lower cost seed units.

I hope you’ll be able to take advantage of our offer. Let’s not miss each other again.

Sincerely,


01
Dec 10

Training Seminars







Example 1: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mrs. McClendon:

We are offering a new customer service seminar, Level II Training, next session. All of your employees who completed Level I Training are eligible to attend. Level II will build on the customer service techniques covered in Level I, and move into more difficult customer service issues.

Please let us know if any of your employees are interested in attending.

Sincerely,

Example 2: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Slovic:

As a business owner, you realize the importance of strong presentations in securing new clients. Unfortunately, most people, even your star employees, rarely feel comfortable speaking before a large audience of potential clients.

That’s why on June 3 we will begin a week-long seminar on Effective Presentation Planning. We will cover all aspects of presentation tips and techniques—including: the initial planning stages, what materials are most effective to use during the presentation, and how to command attention from a group.

Every day students attend group lectures and then break up into smaller classes. On the last day of the seminar, students make their own presentations, so they see how to put the skills they’ve learned into practice.

Please call 555-555-5555 to register members of your company. We believe your employees and your company will see immediate results from participation in this seminar.

Sincerely,

Example 3: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Pasteur:

The Oxford Group once again presents its annual management/employee relations seminar.

As you will see on the enclosed brochure, we are following the same basic training pattern as the last session, except that we will focus on written communications. We have added more information on this topic based on comments we received from previous conference attendees.

I understand you have recently added three new management trainees. Please call me if you would like one or all of them to attend. We can help you turn them into managers that work with your employees, not against them.

Sincerely,

Example 4: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Olivers:

We are pleased you have decided to use Burgundy Banking Systems. We would like to offer your employees an advanced systems operations class on the weekend of October 19th.

We will cover how to perform daily systems management, how to run routine system checks, and how to update the system to meet your specific bank’s needs.

Class enrollment is limited to six. Please call (800) 555-5555 for more information.

Sincerely,

Example 5: Training Seminars

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Constanza:

We are offering a Successful Sales Techniques seminar. This seminar is similar to the one presented in February. Since I remember you mentioning you wanted to send two other employees to the February seminar, and so I thought I would offer you two slots before the seminar’s enrollment closed.

I hope to see your employees at the upcoming seminar. If they are as enthusiastic as Emilio and Jeff were, they are sure to be the stars of our class.

Yours Truly,

Example 6: Training Seminars

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Thomas,

In today’s business world, providing outstanding services to your customers is essential to keeping your competitive edge.

As part of our commitment to you, we’re pleased announce a series of customer service seminars for our valued customers. All seminars in the series are being offered free of charge to current customers. Briefly, these programs are designed to help you:

• Recruit new clients and users
• Maintain and enhance your current base of clients
• Exchange ideas and network with others in your industry

Our next seminar is described in detail on the enclosed brochure.

To register, call today. Seating is limited. We purposefully kept the number of attendees at each seminar low so that we can answer questions and provide personalized service in response to your concerns.

Sincerely,


01
Dec 10

Support & Maintenance Classes







Example 1: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Daniels:

Thank you for your purchase of Phoenix Network software.

We would like to offer you the opportunity to attend our network maintenance class June 8-10. We cover many aspects of how to troubleshoot your own system. A class schedule is enclosed.

Please call us by the end of the week if you would like to sign up any of your employees.

Sincerely,

Example 2: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Ashebury:

We are offering an installation and maintenance class for the DU-94 that your company has recently purchased. Any employees with a Machine Class I rating are eligible to attend. We would also consider a Machine Class II rating if they are close to their Class I license.

Having employees certified in installation and, particularly in maintenance, will help to lower your maintenance costs over the years. Please call or fax in any registrants you may have in your company.

Sincerely,

Example 3: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Robbins:

Kneelson & Levitz is offering support services classes for our Mofton 5. The classes are designed to guide the employees through the variety of support services our company provides. We will be covering the following areas:

• Using the support software—We will cover 101 tricks to let our software do your troubleshooting for you.

• Navigating the automated phone help line—We’ll help you find exactly what you’re looking for when you call our technical support number, including a real person.

• Accessing our web site—We show you how to use the Internet to find the latest troubleshooting tips and software upgrades.

You can enroll a maximum of five employees per class. Registration forms are due April 1. We look forward to hearing from you.

Sincerely,

Example 4: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Mr. Gaynor:

We are offering advanced maintenance classes for the A-130 loaders the first weekend of November. As you use such loaders in your operations, I thought you might be interested in sending a few of your mechanics.

Look over the enclosed seminar schedule, and let me know if you have any mechanics you feel would benefit from these training classes.

Yours Truly,

Example 5: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip

Dear Ms. Wellington:

We are offering a beginning electrical maintenance class for the K-1000. At the last industry meeting, you expressed some interest in sending three candidates through our program.

The classes are Mondays and Wednesdays, from 7:00 p.m. until 9:00 p.m. They cover performing the routine electrical maintenance necessary on the K-1000s, as well as troubleshooting many of the minor system problems that occur. Class graduates are certified as K-1000 electrical technicians, Level III.

Sincerely,

Example 6: Support & Maintenance Classes

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Rourke,

As a service to our most valued customers, we are making available for a limited time a series of training classes for the support and maintenance of our equipment. These classes will instruct participants on the basics of installation, maintenance and repair on our entire line of equipment. They will be held on Mondays from 8:00 a.m. to 6 p.m. at our central manufacturing facility.

If you are interested in attending or in having any staff members attend, please let me know at your convience. My number is (555) 555-5555.

Sincerely,


01
Dec 10

Suggesting Updated Model


Example 1: Suggesting Updated Model

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Liddy,

Thank you for your interest in ordering our products. The model you requested, however, has been discontinued and is no longer available. It has been replaced in our inventory by the new Model 5000. I have enclosed a brochure detailing the 5000’s features.

I am sure that this new model will meet your needs.

Sincerely,


01
Dec 10

Substituting Product







Example 1: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Horn:

We received your order for the Power House pressure washer. Unfortunately, we no longer carry Power House products. However, we are happy to exchange your model with our MacKenzie 1000 pressure washer.

The MacKenzie model is of comparable price and quality. Like the Power House, it features an easy grip trigger handle and an adjustable pressure release valve. Both washers can generate up to 200 pounds of pressure. The MacKenzie costs $259, just $10 more than the Power House.

Please call our customer service line at (800) 555-8000 to change your order.

Sincerely,

Example 2: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Paisano:

We are unable to fill your order for a Trail Rider Rock Eater bicycle. The Rock Eater model was discontinued in June of this year. However, we do offer the Mud Hound as a substitute.

The Mud Hound is the other mid-priced model in our line. It features a red aluminum alloy frame, 21-speed grip twist gears, a comfort seat, and front-fork dual shock absorbers. And it costs the same as the Rock Eater — $329.

To order the Mud Hound today call (800) 555-7825. We appreciate your business. See you on the trails.

Sincerely,

Example 3: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Bollin:

We are sold out of the Caltech ZR-2000 infrared security camera you ordered. Caltech is ironing out some production problems, and we don’t anticipate another shipment from them until early next year.

As a replacement, we recommend a similar infrared security camera, the Vista LRX. The LRX is a camera Vista recently developed to compete with Caltech’s ZR-2000. They are comparable in quality with the major difference being that Vista’s model is slightly smaller and costs $100 less than the Caltech.

If you would like to order a Vista camera, please complete and return the enclosed order form. Thank you for letting us serve your security needs.

Sincerely,

Example 4: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Stewart:

Thank you for your interest in our tennis rackets. We regret to inform you we no longer make the aluminum Net Minder racket you requested. We have converted our entire line of rackets to graphite frames.

The Professional Tennis Association called graphite, “the wave of the future in racket technology,” and we agree. Graphite frames have the advantage of being lighter and stronger than metal frames, an important combination for the serious tennis athlete.

We have enclosed a current catalog. The model closest in price to the Net Minder is the Ace, which sells for $69.99. The Ace is one of our best-selling rackets. Our customers appreciate its extra large sweet spot and built-in shock absorbers.

Call (800) 555-3882 to order today!

Sincerely,

Example 5: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Swain:

We have received your order for Easy Books 2.0. We no longer distribute the 2.0 version, therefore we have shipped you our upgraded version, Easy Books 3.1.

Easy Books 3.1 has the same easy-to-follow guidelines that make even the novice bookkeeper seem like a pro. The upgraded version also has tax tips, 30 different types of pre-formatted invoices, and an index of 200 commonly asked questions answered by the top accountants in the country.

We are confident you will be pleased with Easy Books 3.1. If you have any questions, please call us at (800) 555-2994.

Sincerely,

Example 6: Substituting Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mitchell,

Thank you for your recent order. Unfortunately, we no longer carry the Techtaun Model 12A product line.

You may be interested in the Brocktech 4000 series model line. Although it does not have the same specifications, it does have many of the same features as the model you ordered.

Call us at 800-555-5555 if you would like to change your order. Thank you for your interest in our company.

Sincerely,


01
Dec 10

Refferal to Another Company







Example 1: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Reisling:

Thank you for your inquiry about our catering company. Unfortunately, we cannot provide the services you requested. We make party trays, deli platters, and sheet cakes, but we are not a full service caterer.

I recommend you try Weinstein Caterers. They do a great job with large receptions like the one you are planning.

Sincerely,

Example 2: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. O’Donnell:

We are unable to fill your order for a black leather saddle bag for your Flyer 5000. We are a wholesale distributor of motorcycle parts and accessories.

We do supply the accessory you are looking for to Jake’s Cycle Heaven on 9900 South Brigade in Lakeview.

We appreciate your interest. Keep riding.

Sincerely,

Example 3: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Tate:

We appreciate your interest in our typewriters. Unfortunately, we only carry antique models. Our main business is from antique dealers, movie prop directors, and people sentimental for manual typewriters.

Rocky Mountain Office Machines carries most ACS model word processors, including the ACS 500 that you mentioned. They also have an outstanding repair service. Call June at 555-5200 for additional information.

Sincerely,

Example 4: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Berryman:

We do not carry the hydraulic lift gate you wish to purchase. We specialize in hydraulic handicapped access lifts. However, Lake Truck Supply has an extensive line of hydraulic truck accessories. They are located just off of I-95 on 3880 Mill Street in Georgetown. Their phone number is 555-0183.

Sincerely,

Example 5: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bellam:

Although we appreciate your interest in Vista Hills Vacuum Co., we regret to inform you we are unable to repair your Clear Air 2000. We sell over 60 different kinds of vacuum cleaners, industrial and domestic, but do not offer repair services.

I highly recommend Taylor’s Vacuum and Supply for your service needs. They do a great job helping us make sure our vacuums are in top shape. You can call Shirley Taylor, their repair person, at 555-2545.

Good luck with your repairs. If you ever need a new vacuum, we would be happy to serve you.

Sincerely,

Example 6: Refferal to Another Company

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Ehrlichmann,

Thanks for the order. We appreciate your interest in our company, but we no longer produce this type of equipment.

You may be interested in the Overland Company. They have recently introduced a product line, that has been receiving a lot of positive attention in the media. We have worked with them in the past and can attest to their quality.

Overland can be reached at 555-555-5555 and they will be happy to tell you about their products. Thank you for your interest.

Sincerely,


01
Dec 10

Recall of Product





Example 1: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Mays:

We are recalling all 1996 Millenium models to adjust the rear-door locks. We have discovered the current child safety mechanism may accidentally disengage.

Our dealership will put a clamp on each rear-door lock safety mechanism to ensure our child safety locks are up to our high safety standards. The process takes less than half an hour.

According to our records, you purchased a 1996 Millenium 500 from Newsome Trace in Dallas. If you are in the Dallas area, please take your Millenium back to Newsome for the specified adjustment. If you live elsewhere, our customer service department will help you locate the nearest dealership. Their number is (800) 923-AUTO.

Sincerely,

Example 2: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Giuliani:

We have had several reports of arms detaching from Huggable Judy dolls. Although no injuries have resulted, there is the potential a child may choke on the detached arm. As a precautionary measure, we are recalling the line.

Please ship your Judy doll C.O.D. to Judy Recall, 8853 Beecher St., Washington, D.C. 30016. We will refund the purchase price within two weeks.

Your child’s safety is our priority. We appreciate your cooperation.

Sincerely,

Example 3: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Vanderwall:

According to our records you own a Coretech Handy Cam video camera. This is to notify you of a recall in progress to repair a defect in the Handy Cam’s lens seal.

Problems have been reported with the lens seal coming loose. A loose seal can allow dust particles to enter the camera housing and damage internal mechanisms. We will remove the old rubber seal and replace it with a sturdier one free of charge until January 1, 2000.

Please call our customer service representatives at (800) 555-CORE to locate your nearest authorized Coretech repair service center. This letter acts as your payment voucher.

Sincerely,

Example 4: Recall of Product

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Martinez,

Due to a previously undetected defect in the central drive assembly of our 2000 Series, we are recalling the entire line. While this defect does not pose any serious safety hazard at this time, it is felt the best course of action is to recall all units and replace them with the 2100 Series.

A local company representative will be contacting you within the next two weeks to arrange for the removal and transport of your 2000 Series to our central manufacturing facility. In the meantime, please cease all use of the 2000 Series unit.

If you have any questions or concerns please do not hesitate to contact our office at (555) 555-5555. Thank you for your cooperation.

Sincerely,


01
Dec 10

Product Service/Change







Example 1: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Bowers:

Our customers said they needed more time to do their banking. We listened.

Beginning January 1, we are extending our evening teller service hours to 8:00 p.m., Monday through Friday. That’s two extra hours each day to service all your banking needs— from withdrawals, deposits, to cashing checks and balance inquiries.

This is just another way we are working to make Lake Bank your bank.

Sincerely,

Example 2: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Matlock:

We have a new member of the family! We are pleased to introduce Family Tree Genealogy 2.0. This heir to Family Tree Genealogy 1.0 provides a faster, easier way to chart your family tree.

With our new pull-down menus, you can go anywhere within the program or within an existing tree at the click of a mouse. A new section on coats of arms contains a database of more than 2,000 family crests. You can even design your own! Family Tree Genealogy Software 2.0 also includes a guide to genealogical research by one of the foremost genealogists in the world, Peter Luskin.

This is the best genealogical software available today. To order the upgrade, please complete and return the enclosed card with your payment of $39.99. Thanks for making Family Tree Genealogy 2.0 part of your family!

Sincerely,

Example 3: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Janson:

There’s no better time cool it down than right now at Swonke Automotive. Throughout May recharge your air conditioning system for just $58.95, a savings of more than 25 percent off our regularly advertised price.

Get a jump start on the summer heat!

Sincerely,

Example 4: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Randolph:

Has “Old Man Winter” stopped you in your tracks? Never fear, Protemp is here! We are pleased to announce a house brand of antifreeze in addition to the three major brands we distribute. Developed by our own chemists and tested for more than two years, Protemp is a specialized high performance antifreeze.

Protemp protects engines running primarily in extremely cold conditions (from 30¡ to -40¡ degrees below zero). Snowplows and snowmobiles will benefit from using Protemp.

If you have cold weather machinery, Protemp will work for you. Call (800) 555-3903 for more information.

Sincerely,

Example 5: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Holden:

The food you’ve enjoyed for over 12 years at our restaurant is coming to your parties, receptions, conventions, meetings, and events.

The Brittany Restaurant now offers full-service catering. From tablecloths and glasses to beverages and some of the best food in Vermont, we do it all. And we’ll do it for the reasonable prices you’ve come to expect from The Brittany.

Chef Sandra Couret has created an exciting menu, including traditional favorites like chicken cordon bleu and veal oscar and new sensations like Satay chicken and Vietnamese fish cakes.

Call The Brittany at 555-2985 to see how we can spice up your next event.

Sincerely,

Example 6: Product Service/Change

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Marshall,

The enclosed brochure details some changes in the specifications of the our 2000 product series.

Briefly, due to increased government regulations, the roller wash system has been re-configured to be completely enclosed. This prevents any system waste water from leaking into the press room and/or the water system.

To discuss how you might incorporate this system into your current line and the benefits of doing so, please call me today. As always, the consultation is free of charge. There is no obligation of any kind. We want to ensure your system is the most efficient and profitable available.

I look forward to hearing from you.

Sincerely,


01
Dec 10

New Services






Example 1: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Salcedo:

We value your patronage at The Pampered Pup Grooming & Kennel Kingdom. We want you to know about our new organic grooming and kennel meal services.

Our organic grooming service features all natural pet shampoo and flea dips, while our kennel will now offer organic dog food.

The enclosed gift certificate is good for a free grooming or overnight stay. Both you and your pet will notice the difference.

Yours Truly,

Example 2: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Albertson:

Quality Computers is pleased to offer a new on-line help service: Virtual Advice.

Point your browser to http://www.qualitycomputers.com. Click on the HELP ME!! icon to access the Virtual Advice Support Exchange. Type in your question or concern and our on-line assistants will come to your rescue. You can download a transcript of the entire session for future reference.

No more trying to hold the phone and read message screens. No more having to have the software support specialist try to guess what keys you might be hitting in the wrong order. Thanks to this new system, you will be able to get detailed, accurate help.

Thank you for choosing Quality Computers. We hope you enjoyVirtual Advice.

Yours Truly,

Example 3: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Honeychurch:

K-9 Trainers is pleased to offer a new training service for your dog: search and rescue techniques.

Clive Crowley, a member of the state park search and rescue team, has agreed to offer his services to our training center. He will teach a series of classes, beginning with basic search and rescue techniques.

Enclosed is a tentative class schedule. We hope you will attend.

Sincerely,

Example 4: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Regatti:

Dwyer’s is pleased to offer a new service — telephone ordering. With a phone-in account you’ll be able to order office supplies for delivery right over the phone. To be eligible for this service, come to our downtown location at 1414 O. P. Jones Blvd. and fill out an application.

Dwyer’s is proud to make this service available.

Yours Truly,

Example 5: New Services

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jones:

We’ve got some news of interest to you. We’ve added a 24-hour technical support line and page on the World Wide Web to better meet your support needs.

For a minimal annual enrollment cost, we will provide your company with up to 12 months of unlimited access to both our technical support line and web site. The enclosed brochure will tell you more about this exciting new program.

If you are interested give me a call today, or simply fill out the enclosed enrollment form and mail it back to us in the postage-paid envelope. We look forward to hearing from you.

Sincerely,


01
Dec 10

New Product Line







Example 1: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Julie:

The Holly Shop will release a new line of bath items early next month. It will include scented soap, bath oil beads, bath crystals, body powder, body lotion and floating candles. We have decided to use Victorian floral tins for packaging.

I am sending you a sample set (gardenia, sandalwood and rose) for your review. We’d like to know what you think of them. Specifically, we are interested in how well you think they might sell in your boutique.

Thanks for the help, Julie. We are excited about this new line, and think you will be, too.

Sincerely,

Example 2: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Jenkins:

We are pleased you are using Colette’s for your catering needs. In addition to our standard dishes, which you will find in the enclosed menu, I would like to tell you about our new line of organic vegetarian dishes.

We now offer meatless cuisine such as eggplant parmigiana, made with organically grown eggplant and goat’s cheese; vegetarian kabobs, featuring green and red peppers, pineapples and mushrooms glazed in either an organic honey sauce or a garlic and basil butter; and an astounding array of leafy greens and spinach salads. And of course, we are featuring vegetarian hors d’oeuvres and sinfully rich desserts!

In the past you have had difficulty ordering appropriate meals for some employees who are strict vegetarians. I hope this will make catering your office meetings both a bit easier and tastier.

Sincerely,

Example 3: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Pullman:

Lafayette’s is proud to offer a new line of French doors.

From the simple and utilitarian Gregory model, to the high-arched slope of the Estelle, we think you will agree these are extraordinary designs. They are all made with the same attention to quality for which Lafayette’s is famous.

I have noticed the cherry, maple and natural doors in our lines have been selling well for you. Would you like a Gregory in natural, a Heather in maple and an Estelle in cherry for a test run? I’ll be happy to ship them to you free of charge.

Let me know!

Sincerely,

Example 4: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mrs. Delacroix:

In our last conversation, you mentioned the possibility of returning your copier and renting a newer model with more sorting trays. I think I have found just what you are looking for.

We are offering a new line of copiers, The Sorter Specialists. The 9300-GK of this line (on page 3 of the enclosed brochure) would suit your needs. It features a revolutionary floating tray design — the trays are arranged in a double row and replace each other, thus allowing for twice as many proposals to be copied.

We can arrange a one-week trial to give you an idea of the 9300-GK’s capabilities.

Sincerely,

Example 5: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Ms. Mink:

Grant’s Custom Car Alarms is pleased to offer a new line of alarms — The Cop Connection.

In conjunction with regional law enforcement, we have developed a remarkable system. Each car is fitted with a special transmitter keyed to the police emergency band. When a vehicle is burglarized, the transmitter automatically alerts the local police.

We can arrange a demonstration of this amazing new alarm system if you wish. This alarm system is going to sell. Don’t miss the opportunity to be our only licensed dealer in the area. Give me a call.

Regards,

Example 6: New Product Line

Company Name or Letterhead
Address
City, State Zip

Date

Addressee
Address
City, State Zip

Dear Mr. Callahan,

We are proud to announce the introduction of the newest addition to our family of quality products. The DHP-100 Series boasts the latest advances in technology. It is user-friendly, fast and efficient. But, best of all it is economical.

For more information or a complete demonstration please call (555) 555-5555. Mention product code DHP-100 and receive 10 percent off your next order.

Sincerely,