[tab name=’Example 1′]
Example 1: Recommendation letter to customer for additional warranty offer
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Keeper:
The basic warranty you received automatically when you bought your Storm Tread tires covers excessive wear and manufacturer’s defects for 30,000 miles or one year. We strongly recommend that you add our inclusive warranty, covering excessive wear, manufacturer’s defects, and punctures for 45,000 miles or two years.
Normally the inclusive warranty costs $20.00 per tire. Since you purchased four tires, we will offer it to you for $65.00 total.
If you wish to take advantage of this offer, please return the enclosed form.
Thank you for purchasing Storm Tread tires.
Sincerely,
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[tab name=’Example 2′]
Example 2: Introduce your warranty plans to customer
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Ms. Alexander:
We want to offer you the option of obtaining more comprehensive service for your new Markson forklift. You are currently registered for our limited service plan. Under this plan, we will pay the parts costs of any repairs for eight months.
Our service center offers additional three and five-year complete service plans to our forklift customers. The complete service plans cover the costs for parts and labor for all repairs and routine maintenance. The three-year plan is $955.95 and the five-year plan is only $1,400.95.
Customers tell us how hard it was to find competent forklift service until they came to Markson. Our highly-skilled mechanics average 12 years experience in forklift and industrial machine repair.
We hope we can serve you. I will call you this week to answer any questions you have about the complete service plans.
Sincerely,
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[tab name=’Example 3′]
Example 3: Announcement of special discount offers
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr. Michels:
Thank you for purchasing a Minna Steady Cam Camcorder.
We are offering you the opportunity to extend your current six-month warranty for three years.
We pride ourselves on making sturdy, reliable camcorders, however, we know it is all too easy to lose your grip during an action shot or for a child to hit the lens with a ball. We encourage you to protect your investment by purchasing our extended warranty. The cost is only $80.00 for three years.
If you would like the extended warranty, please complete and return the enclosed form.
Sincerely,
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[tab name=’Example 4′]
Example 4: New service plan
Company Name or Letterhead
Address
City, State Zip
Date
Addressee
Address
City, State Zip
Dear Mr.Samuels,
Congratulations on the upcoming anniversary of your Jupiter Coupe! It’s hard to believe that on June 1 it will have been two years since you drove it off the lot.
I hope that you have enjoyed your Jupiter and that you look forward to many more years in its driver’s seat. May I suggest that you look into our Extended Warranty? The Extended Warranty offers the same complete coverage you have been receiving for an additional two years or 50,000 miles.
All you have to do is stop by any Jupiter dealer and have them verify your mileage. If you have exceeded 50,000 miles, they will perform a quick check that usually takes about 15 minutes.
I have included a brochure that explains the coverage and various payment options available to you. Congratulations again on your anniversary. Many happy returns!
Sincerely,
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